10112017 Loloi and ED Ellen DeGeneres Grow Partnership with Five Collections Debuting in High Point
LOLOI AND ED ELLEN DEGENERES GROW PARTNERSHIP WITH FIVE COLLECTIONS DEBUTING IN HIGH POINT
Loloi's popular ED Ellen DeGeneres program unveils its first outdoor rug collections, including Napa, which updates African mud cloth motifs with words expressing Ellen's personal values.
HIGH POINT, N.C. -- Loloi is growing its successful ED Ellen DeGeneres Collection of area rugs, pillows and throws, adding five new collections set to premiere at the upcoming High Point Market, Oct. 14-18, in its showroom, IHFC Design Center, Space 320.
Included in the debuting area rug collections are two inaugural lines of ED indoor-outdoor rugs, and an indoor assortment that showcases new hand-woven and hooked designs.
Hand-woven in India of 100 percent wool, the Brea collection from the ED program offers a series of understated neutrals. The naturally multicolored yarn produces a heathered look, making no two pieces alike.
Inspired by Ellen DeGeneres' favorite heirloom rugs, the Hawthorne series offers affordable interpretations in pure wool. Hooked by skilled artisans in India, each piece balances traditional motifs in deep, variegated colors that resonate in today's interiors. SOLANO
Earthy colors, natural texture, and tribal motifs come together in the Solano collection. Hand-woven of 100 percent wool by master artisans, each piece features the durability inherent in the flat-woven construction. NAPA
Traditional mud cloth designs are the inspiration behind ED Ellen DeGeneres's debut outdoor range. This playful series is hooked of 100 percent polypropylene. The highly stain-resistant yarns are specially treated to withstand UV, mold and mildew damage. Added bonus: Ellen's personal values, "love, kindness, and joy" are words crafted into the design.
The sophistication of an indoor rug meets the durability of an outdoor one in Huntington for ED Ellen DeGeneres. Power-loomed of 100 percent polypropylene, the yarns are UV, mold, and mildew resistant.