ATLANTA - Louis De Poortere, the famed Belgian weaver of high-end wool
carpet, runners and area rugs is implementing a much reduced price list
and revised procedures starting August 15, 2015.
"We are
back!" says Terry Flamant, VP Sales for America. "The declining euro has
given us an opportunity to show our American dealers and customers how
much their business means to us. We have also returned to our roots and
will now ship all carpets from Dalton, GA like most good American carpet
companies."
As a consequence, some carpet and runner prices have been reduced by as
much as 35%. "We are not sacrificing quality in any way. Shipping from
North Georgia enables Louis de Poortere to take advantage of the
superior network of trucking operators specialized in handling fine
carpet rolls around the country," Flamant said.
Louis
De Poortere runners and rugs will still be drop-shipped anywhere in
America via UPS within five days.
"Designers and dealers love Louis De Poortere wool runners. We have
created the category in America and intend to reclaim progressively the
leading position in this narrow field. Our focus has been to reduce the
price of runners by over 30% across the range of over 500 SKUS in five
different widths," Flamant explained.
The
company's Vintage rugs, a trendy collection of flat woven cotton and
wool in 650 SKUS are a hit with flooring dealers, furniture stores and
catalog/online retail customers, according to Flamant. "Millennials are
very attracted to these rugs, which are available in nine sizes and
ideal for loft style interiors. Millennials expect instant gratification
and that is why Louis De Poortere uses UPS Air to drop-ship these
successful rugs anywhere in the U.S. within two to five days."
With
its much reduced pricing and improved process and deliveries, Louis De
Poortere is determined to offer more than style and quality. "We are the
quintessential vertically integrated European weaver. We also want to
offer the best value prices among quality mills in America. This
dramatic price reduction is a first step toward rewarding our current
customers' loyalty and regaining the attention of our other traditional
customers," concluded Flamant.