CAPEL RUGS UNVEILS 2015 CATALOG: 'ADVENTURES IN
COLOR & TEXTURE'
Capel introduced its new 215 catalog at
High Point Market with news styles, decorating tips and
QR codes throughout.
|
|
TROY, NC - Capel Rugs
released a new print and online catalog for dealers, designers and
consumers at High Point Market showcasing its entire 2015 line.
Designed with a theme of
"Adventures in Color & Texture," the comprehensive, 268-page catalog
opens with a dramatic cover image of a caravan tent filled with cozy
furnishings, including a Capel rug. The theme continues on the inside
pages, where full-page lifestyle vignettes of beach scenes, backyard
decks, sun porches and a variety of stunning interiors show how Capel
Rugs add color, texture and zest to any setting. More than 240 new
designs are featured.
"Our 2015 Capel catalog aims
to be a one-stop shopping source for retailers, designers and consumers
that's both easy to use and full of information," said Mary Clara Capel,
director of administration and Canadian sales. "At the same time, our
catalog is designed to serve as a source for inspiration and engagement.
The catalog's fresh, fashion-driven design approach features an
extensive selection of new room scenes and a wealth of helpful tools to
make it easier than ever for customers to identify the best rug for any
application."
High Point Market attendees
were the first to get their copies of the catalog when they visited the
Capel Rugs showroom at Market Square, Space 112 from April 18 to 23.
The catalog's opening pages
are devoted to the company's highly successful licensing program, where
a special section highlights the Biltmore For Your Home, COCOCOZY,
Genevieve Gorder, Hable Construction, Kevin O'Brien Studio and
WILLIAMSBURG collections. The rest of the catalog is organized by
product type, with a series of sections spotlighting the company's five
signature constructions - Braided, Flat Woven, Hand Knotted, Hand Tufted
and Machine Woven designs.
Outdoor styles also are the
topic of a section, and the catalog also includes details about useful
sales tools and display systems available to retailers carrying the
Capel line.
In addition, this year's
catalog contains a colorful, two-sided, pull-out poster that promotes
the company's wide range of constructions and color palettes. Measuring
two feet by three feet, the poster is suitable for in-store display.
A pull-out poster in the Capel catalog is a color
and construction guide suitable for in-store display.
|
To simplify shopping,
Capel's new catalog incorporates easy-to-recognize graphic icons at the
top of pages that identify Capel Anywhere indoor/outdoor styles, Made in
N.C. rugs, Made in the U.S.A. offerings and Price Pleaser designs.
Special "Style Tip" boxes provide additional insights into the most
effective ways to incorporate rugs into today's living spaces.
QR codes also can be found
throughout the catalog, providing readers with easy access to more
online information about Capel's fashion-savvy styles through videos,
websites and blogs.
"We've been in the business
of designing and producing rugs for nearly a century, and rugs have
always been our passion and focus," said Capel. "Our ability to mix the
old and the new - the expected and the unexpected - has kept our line
fresh and relevant for generations, and this catalog represents one more
step in our journey as an industry leader."
Capel's new catalog is now
being mailed to dealers nationwide. Catalogs are available for purchase
or download at
www.capelrugs.com/2015-catalog.
04.22.15
Use the comment box below to share your thoughts with rugnews.com readers.
Feel free to comment on the state of the industry, share tips on improving business or just to let off steam.
Please do not use this privilege to make libelous remarks or to sell your products.
If you want to sell your products, our advertising rates are posted on the site under the Advertise tab.
Please use your name and email address.
|
|