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RUGS RANGE FROM OPULENT TO BOHEMIAN; EXHIBITORS
ENTER NEW CATEGORIES AT NY NOW
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With everything from rugs to floor mats,
napkins, table mats and runners, Chilewich founder Sandy
Chilewich, a master of product line extensions,
introduced a new retail pegboard display system for
accent rugs.
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NEW YORK
- Rug companies continue to test the market's appetite for
cross-category expansions under their labels, as evidenced by home decor
introductions at last week's NY NOW by Summit Rugs, Safavieh Couture,
Pasargad, Auskin and more. Also trending was a return to opulent weaves
and classic patterns at one end of the spectrum, while at the other end
attendees found a fresh assortment of the bohemian, vintage and global
handcrafted style for which the show is known. Following is our
"shopping the show" wrap-up.
NEW
PRODUCT CATEGORIES
Safavieh
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Line extensions continued at Safavieh where
Tiffany Yaraghi shows Rue La La buyers Alison Brown and Sara
Farmer new metallic hand painted cotton pillows and a new
category, shagreen serving trays.
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Summit
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Summit introduced decorative pillows in
about 50 designs to complement its flatweave rugs in
chevrons and geometrics in a range of materials: wool,
cotton, chenille, and silk.
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Auskin
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Fibre by Auskin introduced a new category, laser
cut leather pillows, at NY Now, an expansion to its line of
tactile furs and hides.
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Pasargad
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Pasargad officially launched its upholstered
seating collection at NY Now, with pieces like the Victoria
velvet armchair, shown with new designs from the company's
Modern and Reflections rug lines.
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OPULENT AND CLASSIC
Eliko
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Ariel Basalely of Eliko at the NY Now
booth where the company showed off its new Afghan
collection. The line is crafted of wool with the
Indo-Tibetan knot and features old world motifs in fresh
new colors.
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Nasiri
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Understated but opulent in a combination
of wool, silk and hemp, the new Nepal collection is
heavily textured in contrast to Nasiri's classic
flatweaves like the Mid-century modern stripes and
indigo blue Mazandaran designs shown.
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Mastour
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Mastour's new sales representative, Claudia
Fererico, is in front of the company's hand-woven silk and wool
rugs in bestselling colors of cream and grey tones.
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Le Cadeau
Berber
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Marrakesh-based Jouti Abdelhadi of Le Cadeau
Berber, shows off the company's vintage rugs.
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VINTAGE &
CRAFTS
Nomadic
Trading
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Lineke Vis and Timur Williford of Nomadic
Trading pose with restyled and vintage rugs, and an
array of repurposed and vintage accessories. Below, the
Nomadic Trading booth stylishly executes the ambiance of
country flea market.
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ANTA
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Annie Stewart shows off ANTA's traditional
Scottish flat woven carpet rugs crafted in the Highlands are
woven from British wool.
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Margo
Selby
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Founder of her eponymous textile weaving company,
Margo Selby is standing on Lanark, a hand carved Wilton rug
crafted in her UK studio.
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Manglam
Arts
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Chaitanya Rawat of Manglam Arts stands in front of delicately
woven flatweaves of indigo and white. Below are wool felted rugs
and a collection of poufs in various textures.
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Tibet Home
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Classic Tibetan tiger rug and lustrous area rug
highlight the artistry of weavers used to craft the works
presented by Tibet Home in their NY Now booth.
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08.24.15
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