04142015 Surya Releases Spring 2015 Catalog

CALHOUN, GA - Surya's spring 2015 catalog is now available in print, online and the company's free iPad app. The 750+-page catalog showcases more than 7,000 coordinating home accessories - including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding - and features a new section devoted to the brand's made to order programs.

Highlighting Surya's extensive range of customization options, the 'made to order' section includes the Made to Order Art Program, which offers over one million possible art work configurations, and the Cut and Sew Rug Program, which enables customers to specify a rug in any shape or size for shipment within three weeks. A selection of made to order poufs and pillows, all handcrafted in the USA, is also featured.

"We are constantly seeking ways to simplify the design process and enrich the customer experience," said Satya Tiwari, president, Surya. "In this catalog, we wanted to emphasize not only our expansive product offering but also our growing customization options. With our new made to order programs, it’s possible to achieve almost any conceivable look within a living space - imagination is the only limit."

The catalog features include a significantly enhanced bedding section that spotlights more than 50 new designs available across an array of aesthetics and price points. The outdoor section has also been expanded to include recently introduced outdoor lighting, mirror and decorative accent categories, along with outdoor rugs, pillows and poufs.

To correspond with the release of the catalog, Surya has announced price reductions for a large selection of products across all categories, including 720+ rug designs, 650+ pillow designs and 220+ lamp options. The company said these reductions are a direct result of increased operational efficiencies in Surya's supply chain.

Added Tiwari, "Our operations team has been working very closely with our vendors to optimize costs, and we are excited to be able to pass along to our customers a number of price decreases across all of our home accessory categories while providing the same high quality products for which the Surya brand is known."

The new catalog will be mailed to customers and can be accessed digitally at www.surya.com/ecatalog/. Market attendees can also pick up a copy of the catalog during High Point Market at the Surya showroom - Showplace 4100 - which will be open daily from 8 a.m. to 8 p.m.

04.14.15