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04272015 Momeni's M2 Home Collection Takes Off

4/27/2015

MOMENI'S M2 HOME COLLECTION
TAKES OFF


Bita and Reza Momeni in the new M2 furniture and accessories showroom at High Point Market

HIGH POINT, NC - Momeni continues to expand its presence in decorative accessories with a separate showroom devoted to the M2 Momeni Home collection at this month's High Point Market.  Directly opposite the company's main area rug and broadloom showroom, the new space featured a sampling of the 100-SKU line, which is designed for high-end furniture stores and interior designers.

The M2 collection is divided into four categories: décor, desktop, furniture and tabletop.  The décor offering includes a range of accessories such as book ends, candle holders and decorative lanterns. Desktop offerings include handsome leather desk accessories, while the tabletop category features trays and ice buckets.


From the new M2 line, a leather desk set with equestrian buckle detailing.

The sophisticated accent furniture collection includes desks, bar carts, side and coffee tables, trunk-style tables and ottoman, nesting tables and a leather strap mirror.   The M2 collection is made in India, and most pieces combine leather and polished nickel.  "It's a high end look at accessible prices," said Reza Momeni, company president, whose wife, Bita has merchandised the collection.  Retail prices range from $1,200 to $1,800 for a coffee table, and start at $500 for accessories.


M2 has introduced an embossed leather coffee table with polished nickel trim.

The company has been testing buyer reaction to M2 earlier this year at Atlanta and Las Vegas markets in January, and based on positive feedback, the entire line is now in stock and ready to ship.  "Designers are responding to the freshness of the look. The Restoration Hardware look has been overdone with so many copies, the market response has been, 'this is so refreshing'," explained Bita Momeni.

With its leather straps and polished silver combinations, M2 furniture evokes the craftsmanship of high end silversmith Christofle, and the equestrian designs of Hermes.  "The designs give retailers a point of difference in the marketplace.  It's a more contemporary look with clean, simple lines. Sales in High Point have been very encouraging," said Reza Momeni.


Saddle leather and glass combines in a contemporary accent table by M2.

 

04.27.15


 


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