NOURISON PREMIERES PORTFOLIO DESIGNER RUG COLLECTION IN LAS VEGAS
Nourison 's new Portfolio collection designers celebrate the launch of their new rugs and host a panel discussion during Las Vegas Market. |
LAS VEGAS -- Market attendees stopped by the Nourison showroom in Building C during Las Vegas Market to meet and greet the Portfolio by Nourison celebrity designers and check out their inaugural collection of glamorous rugs.
More than 30 designs were launched at the January 2018 Atlanta and Las Vegas markets and the popular designers were on hand to celebrate the release. What's more they -- Catherine and Justine Macfee, Kim and Kathryn Scodro, Shay Geyer, Scot Meacham Wood, and Ron Woodson and Jaime Rummerfield -- hosted a discussion fielding audience questions ranging from color trends to the importance of area rugs in design.
Targeting fashion-forward interior designers and consumers, the Portfolio by Nourison collection's high-end area rugs are available in hand-knotted and power-loomed constructions made of New Zealand wool and wool blends of nylon, silk and Luxcelle.
Designed by designers for designers, the collection further enhances Nourison's appeal to the target audience, building the brand's awareness as a leader in the upscale segment of the market for both residential and commercial/hospitality installations.
Designer Scot Meacham Wood, right, explains his Scottish inspired plaid rug designs to buyers Steven Winterson and Hilary Repa of The Rug Merchant in Rockland, Mass., at the celebratory Nourison Portfolio collection launch.
The designers were involved in every aspect of the design process, from selecting the color palettes and fibers to creating designs that embody their vision, inspiration and design style. In addition, given complete creative freedom, the Portfolio designers imbued their rugs with large doses of personal style.
For instance, while the Macfees' interiors -- and rugs -- reflect the natural landscapes and southwestern themes of the homes of their Lake Tahoe and northern California clientele, while those of Woodson and Rummerfield evoke the glamour of Hollywood celebrity clients and the city's Art Deco design influences.
Designer Shay Geyer of IBB Design, walks Mike Ragan of Rags in Los Angeles through her rug designs for the Portfolio by Nourison range.
Below RugNews.com presents the designers' back-stories for their approach to Portfolio rugs for Nourison:
Catherine and Justine Macfee
"We both have an innate understanding of rustic luxury rooted in Lake Tahoe and enhanced by a global design sensibility. Influenced by our travels to Europe, Morocco and the Native American West, our collection for Nourison celebrates heritage, pattern, exaggerated scale, and texture. We've studied 30 years of our firm's notable projects in the California mountains and designed these rugs with the modern family in mind. Mixing color and pattern with luxurious textures, not forgetting durability and quality, these rugs are meant to be bold statement pieces, the foundation of inspired adventurous family homes," noted Catherine and Justine Macfee.
Kim Scodro
"Our goal was to design classic yet current rugs with gentle movement and soft palettes. We are excited to share rugs that offer a strong foundation for the furniture that will grace each of them," said Kim Scodro said about her Portfolio collection rugs.
Shay Geyer
"My design emphasis was on large scaled patterns and brilliant colors that would allow a rug to be either a jumping off point for a room's design or the grounding force that ties all of the design elements together," Shay Geyer told the audience.
Scot Meacham Wood
"Inspired by the country homes and castles dotting the Scottish landscape, I love bringing these historic patterns into the present with a more impactful scale and certainly more modern colors," Scot Meacham Wood explained of his tartan-inspired design.
Woodson and Rummerfield
Jamie Rummerfield and Ron Woodson noted: "Our new rug collection is inspired by elements of bygone eras of Southern California and beyond. Vintage tribal and organic forms, our designs are paired with a bold and dynamic color palette. Each rug is an inspired tapestry -- a work of art destined to be an instant classic."