SURYA PARTNERS WITH SHAW FLOORS
TO PROVIDE
AREA RUGS TO MORE RETAILERS NATIONWIDE
CALHOUN, GA - Surya has entered
into an exclusive partnership with Shaw Floors to market and sell Surya area
rugs through the Shaw Flooring Network (SFN), an aligned dealer program that
includes more than 2,000 flooring retailers across the U.S.
As a Shaw vendor partner, Surya will make
available to SFN retailers its extensive area rug offering, which includes
more than 5,500 rug designs in a broad range of styles, colors,
constructions and price points. Additionally, network members will have
access to over 3,500 coordinating home accessories such as pillows, throws,
lighting, wall decor, accent furniture, decorative accessories and bedding.
“We are pleased to join forces with Shaw
Floors and its network of flooring retailers,†said Satya Tiwari, president,
Surya. “The addition of Surya products to the Shaw Flooring Network offering
will enable SFN retailers to expand their reach to include an even wider
customer base and, at the same time, build awareness for the Surya brand
within the flooring channel. This is a great synergy and we look forward to
building a strong and lasting partnership with Shaw.â€
“It is our pleasure to offer our SFN
retailers the high quality and wide range of products from Surya,†said
Aaron John, director of the Shaw Flooring Network. “Our collaboration with
Surya is more than a partnership. Surya's extensive collection of area rugs
and home accessories not only provides our SFN retailers with the
opportunity to increase their revenue, but it also allows for very creative
merchandising within the flooring showroom.â€
Surya will be featured at SFN’s bi-annual
convention, to be held Jan. 18 to 21, 2015, in Orlando, FL, where the brand
will showcase 180 rugs across all constructions and price points along with
a selection of pillows and other home accents. Surya will also introduce an
innovative display designed specifically for flooring retailers.
“We are actively working to grow our
market share in the important floor covering segment,†said Jim Curtin, vice
president of sales, national accounts, Surya. “We are confident that this
partnership with Shaw will help us to gain a strong foothold with flooring
retailers across the country while providing SFN members with the
opportunity to grow their current business through the sale of a diverse
collection of rugs and home accessories. We are pleased to be a part of
Shaw’s extended family.â€
12.08.14
Use the comment box below to share your thoughts with rugnews.com readers.
Feel free to comment on the state of the industry, share tips on improving business or just to let off steam.
Please do not use this privilege to make libelous remarks or to sell your products.
If you want to sell your products, our advertising rates are posted on the site under the Advertise tab.
Please use your name and email address.
|