KAS LAUNCHES 238-PAGE
FASHION LOOK BOOK
 |
| Kas's 238-page Fashion Look Book |
|
SOMERSET,
NJ -- Kas has launched a 238-page bound Look Book with a Trend Watch section
highlighting some of today's newest developments in color and design.
Reflecting the company's
freshly re-branded look, the 238-page larger and landscape bound book is more
than a traditional catalog, it's a book,
according to Kas. "Catalogs are often sales tools mailed to retailers or
handed out to buyers at market. Our customers were asking for more," said Rao
Yarlagadda, KAS president. "KAS listened and developed requested features."
A Trend Watch section highlights some of
today's newest looks in color and design and showcases KAS's mark of innovation
in the field. Most Frequently Asked Questions and care instructions can be
found along with the KAS brand story and licensed designer stories to include
Bob Mackie and Donny Osmond Home. Page flippers get an in-depth look at all
products including detailed close-ups with color accuracy across all categories,
including rugs, pillows and poufs.
Most
Frequently Asked Questions and care instructions can be found along with the
KAS brand story and licensed designer stories including Bob Mackie and Donny
Osmond Home, according to Rao Yarlagadda, president of Kas Rugs.
Kas
has segmented the catalog by rug styles while adding numerical design indices
in each product category for quick reference.
"This
Look Book takes Kas to the next level. We look forward to strengthening our
relationships and helping our partners provide a quickly accessible tool to
help them sell better. Creating new distribution channels will be beneficial to
both our retail partners and Kas," said Yarlagadda.
The
brand new look for the company comes amidst a year of growth at Kas. The company re-branded with a fresh new face,
expanded several showrooms, entered into new licensing partnerships with Bob
Mackie Home and Donny Osmond Home and a new social media initiative.
"Kas
Rugs will produce Look Books to keep pace with consumer demands and as a way to
maintain better retailer relationships. With the number of new collections
being unveiled at every market, it is a constantly changing retail
environment. This is a whole new era for
Kas, and we look forward to the surge of growth ahead,"ÂÂÂÂÂ added Santhi
Yarlagadda, vice president of business development.
09.23.14
|
Use the comment box below to share your thoughts withrugnews.com readers.
Feel free to comment on the state of the
industry, share tips on improving business or just to let off steam.
Please do not use
this privilege to make libelous remarks or to sell your products.
If you want to sell your products, our advertising rates are posted on the
site under the Advertise tab.
Please use your name and email address.
|