Kaleen
  • Printer Friendly Version
  • Decrease Text SizeIncrease Text Size
  • PDF

04012016 NY Home Fashions Market People and Products

By Carol Tisch & Lisa Vincenti
4/1/2016
 
NEW YORK -- Rug makers were upbeat at New York Home Fashions Market earlier this month, and pleased with appointments at an event that has morphed over the years into a venue for customized and container programs prepared for the nation's largest retailers, whether big box, discounters or key players in Internet sales. 

Major customers were treated to previews of products set to debut at High Point Market next month and Feizy hinted at a new smaller footprint visual rug display with big ROI potential to debut at the North Carolina show. Trends sighted included digital printing from game board rugs at G.A. Gertmenian to high definition prints at Tayse. 

Several companies dipped their toes into cross-category product line extensions (bed fashions maker VCNY showed its first rug line, a full collection of 40 machine-made designs), while many vendors showed value-driven adaptations of their higher-end goods (Mohawk Home's new Mediterranean creel is inspired by sister brand Karastan's popular Spice Market collection).  

The market was abuzz with celebrity licensing news, most notably upcoming High Point premieres of Magnolia Home by Joanna Gaines by Loloi and Natco's Trisha Yearwood license. Oriental Weavers expands the successful Tommy Bahama range to include its first collection of wool hand-knotted area rugs. Actress Jane Seymour attended the New York Market debut of her bed fashion line at VCNY (formerly known as Victoria Classics), and Nourison gave buyers a sneak peek at Calvin Klein introductions for High Point.

While many showrooms at this semi-annual event are protective of their customers' anonymity, some good sports posed for photos for the RugNews.com People and Products review, which gives a taste of the range of retailers attending the spring New York show.
 
CREATIVE HOME IDEAS
 
 
Yaron Shemesh, executive vice president of Creative Home Ideas, shows off his New York market best-selling intro: a super soft Chunky Pom-pom rug (left) from the company's hip, young Boho Living brand.
 
DYNAMIC RUGS

 
Dynamic Rugs' Matthew Rohanian introduces Igor Yakovenko of Delaware-based Airbase Carpets & Tile Mart, a regional flooring center chain, to his latest introductions. Shown, Artisan in turquoise and lime.

FEIZY RUGS 

 
Cameron Feizy walks Ken Clark, flooring merchandiser, and Max Sheehan, flooring manager of Maine-based Marden's, through Feizy's completely new intros developed for the semi-annual New York show.

G.A. GERTMENIAN & SONS

 
Gertmenian introduces buyers to its new polyester two-sided area rugs, and a broad range of licensing programs, including the Brown Jordan outdoor rug collection to be formally launched in High Point (read full story).

HAROUNIAN RUGS INTERNATIONAL


Lee Harounian, principal of HRI International, with the company's Nick Adler-Duthe and Bobby Shamsian had several new looks in their 261 Fifth Ave. showroom, including a fresh selection of machine-mades.

KAS RUGS
 
 
Macy's visits KAS Rugs: From left, Hari Tummala of KAS, buyer Patty Huang, Kenneth Mink, KAS's Rao Yarlagadda, and Henry Ward and Stephanie Crepea, both of Kenneth Mink & Sons Macy's. Behind them are damask designs from the Provence collection, machine woven of viscose in Belgium.

LOLOI RUGS
 
 
Steven Loloi, principal of Loloi, stands in front of Loloi's newest assortment of jute scatter rugs on N.Y. Market opening day with Bed, Bath & Beyond buyer Jillian Fiorella and assistant buyer Sarah Klapprodt. Also, the market was abuzz with its news of its Joanna Gaines collaboration (read full story).

MOHAWK HOME
 
 
Mohawk Home introduced a new Mediterranean creel for large value-driven national retailers at the NY show, to give a look of hand-made distressed effects, along with a transitional creel in textured neutrals.  

NATCO
 
 
Jim Thompson, vice president of sales and marketing for Natco Home, shows off the company's launch of outdoor rugs at N.Y. market, and also gave buyers a sneak preview of the Trisha Yearwood licensed collection debuting in High Point (read full story).

NOURISON
 
 
Nourison focused on lower price points with added value to attract buyers, as evidenced in everything from pillow sets, to accent rugs and the new Damask collection, jacquard-woven with a chenille pile.

OBEETEE
 
 
Obeetee's Katherine Walters, national sales manager U.S., Manvinder Khera, vice president design, and Kausar Rehman, design associate, pose in front of the Lhasa rug, one of the company's market hits.

ORIENTAL WEAVERS
 
 
Andy Brumlow, OW's vice president product development, stands in front of a vibrant patterns from the new Jolie collection, designed to be an online retail attention-grabber with space-dyed colors in a nylon and poly blend. OW also expands its Tommy Bahama range to include hand-knotted rugs (read full story).

SAFAVIEH
 
 
Kohl's visits Safavieh's Broadway atelier showroom atop the company's Manhattan flagship lifestyle store. From left, Jordan Robison and Kate Twesten of Kohl's with Jody Shapiro and Kyle Buchholz of Safavieh pose in front of the new power-loomed Carnegie collection.

TAYSE RUGS
 
 
Jay Dogan, COO of Tayse Rugs, showed an expanded assortment at the company's debuting New York City showroom, including a new Expressions collection of high-definition printed rug in Indigo (right).

UNITED WEAVERS
 
 
Kim Manna CEO of Panama Jack, Katie Thibeau, buyer at Minneapolis-based Bellacor.com, and Jeff Vaughn, vice president of United Weavers, review Panama Jack licensed collection's Ocean Breeze and Signature in advance of High Point Market.

VCNY 
 
 
Above: VCNY co-owner Toby Cohen and e-commerce category director Fergul Kuzucuoglu introduce the bed fashion brand's first-ever collection of rugs with 40 machine-made designs (read full story). Below: Actress Jane Seymour drew big-name retailers to VCNY's showroom for previews of her licensed top of bed collection.
 

trans-ocean ad spot hri rugs