06252015 Loloi Debuts Nine New Rug Lines; Adds Throws at Atlanta Market

DALLAS - Loloi will introduce nine new rug collections at The Atlanta International Gift & Home Furnishings Market and launch a new category: throws.  The company will unveil seven vibrant and versatile throw collections that vary in style and construction and also expand its offerings in home textile. All new products can be seen in Loloi's showroom 4-D-2 at AmericasMart.

"Our debuts include collections that we believe our customers will be drawn to, and also enhance our designs in every style category," said Cyrus Loloi, Principal.  "Playing with materials, colors and applications, our selections are wide-ranging, fresh, and at varying price points so that we offer something for all dealers walking into our showroom."

The rug collections debuting this summer include Dorado, an intriguing combination of hand stitched authentic cowhide and hand woven viscose for a bold and unexpected look and Elsa, a hand-knotted line with a New Zealand wool base and pattern accented with low and high levels of viscose.

Loloi said the Elsa Collection is among the most luxurious in the Loloi rug line. Drawing inspiration from centuries-old traditional designs, it celebrates heritage while modernizing the aesthetic through current colors and distressed pattern.

Power-loomed in Turkey of 100% polypropylene, the Emory Collections offers a series of graphic, transitional, and traditional designs in a calming neutral palette and a stylish foundation for high traffic spots. Another new collection, Florence features a series of elegant, intentionally distressed style designs power loomed in Egypt of a polypropylene and polyester mix that ensures exceptional durability and color fastness.

Designed for children's rooms, Lola Shag features traits such as softness, plush pile, and fun color and pattern. Each piece is hand-tufted in India of 100% polyester microfiber, with an exceptional high and low texture that makes the design pop.

Additional collections include Pierce, with subtle designs hand knotted of fine wool with touches of viscose and a special antique washing process that gives each piece the look of an heirloom antique, but in an updated neutral color palette.

Also in the Loloi lineup are the Torrance power-loomed collection; Underwood hand crafted hook of wool and Vero, a collection of colorful printed patterns on  jute.

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