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03262014 Surya to Debut Bedding Line during Spring High Point Market

3/27/2014

SURYA TO DEBUT BEDDING LINE
AT SPRING HIGH POINT MARKET
 

CALHOUN, GA – Surya will unveil a new bedding line at the company’s flagship showroom, Showplace 4100, during the Spring 2014 High Point Market, April 5 to 10. The new line has been designed to coordinate with Surya’s rugs, pillows and other accessories, according to Satya Tiwari, president. 

Building upon the success of the Florence Broadhurst line of rugs and pillows, the initial bedding collection will feature several of the designer’s well-loved patterns, including Japanese-inspired floral, Kabuki fan and crane motifs. Each design will be offered in two colorway combinations and will be available as a duvet set with two standard pillow shams in twin, double, queen and king sizes.  

“We have been hearing from our customers for a while now that our products are being used within the bedroom setting,” said Tiwari. “At the same time, it’s clear that consumers are no longer looking just to decorate one or two rooms within their homes, but instead want to connect multiple rooms to create a harmonious feeling throughout. Our movement into the bedding category will enable retailers and designers to go beyond the living room conversation and engage customers in discussions about their bedroom decor needs, helping to streamline the shopping process while also providing additional sales opportunities.”  

Constructed of  330-thread count cotton sateen, the line will also include matching Euro shams and 18-inch pillows, which can be purchased separately. Further completing the look, Surya will launch a complementary collection of Florence Broadhurst rugs. Available in multiple colorways, the rugs include hand tufted constructions crafted of wool with viscose accents, and plush, hand loomed designs featuring high/low pile for an all-over dimensional effect.

 

03.27.14

 


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