KAS FOCUSES ON INNOVATIVE NEW EASY-CARE COLLECTION, INDOOR-OUTDOOR OFFERINGS
Kas turns the summer spotlight on its innovative stain resistant Retreat collection of flatweaves. Shown, Sahara in charcoal. |
SOMERSET, N.J. -- Celebrating its 35 years in business during 2016, Kas heads into summer market heavily promoting its new easy-care, stain repellant Retreat collection, and focusing on its indoor/outdoor selections.
Retreat is machine-made in Turkey of 100 percent polyester chenille with a non-skid backing. The fibers are treated with a special finish that prevents liquid from penetrating the rug to repel stains.
"There is nothing like it in the industry," said Brianne Coradini, a Kas marketing associate. "It will not stain; you just wipe up spills."
The collection features a quarter inch pile height and is available in mix of eight contemporary, transitional and traditional patterns in a range of neutrals, blues and grays.
Made in Turkey, the polyester yarns of the new Retreat range are specially treated to repel stains. Kashan in slate blue pictured.
Also, for the rest of the season, the New Jersey company will continue to focusing on its offering of indoor-outdoor rugs, including the new Harbor collection and Lucia, Coradini said. The category is of growing importance to Kas, which introduced the new Harbor collection during New York Home Fashions Market in March (read story). Harbor rugs are hand-hooked in China of UV-treated polypropylene.
Kas continues to promote its growing roster of indoor-outdoor rugs, including Harbor, shown above in Ivory Birds on a Wire.
The Lucia range is machine woven in Turkey of UV-treated polypropylene, specifically made for the outdoors.
Kas is offering several incentives to buyers including free freight on market orders, 10 percent off on indoor-outdoor rugs during July and a discount on pillows and poufs. The company also hosts a cocktail hour from 4 p.m.- 6 p.m. daily in its Atlanta market showroom (4-C-5) and at Las Vegas World Market Center (Suite B-175).
The indoor-outdoor Lucia collection is made to withstand the demands of rugged outdoors. Shown, Verona in Denim.