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Issue Date: 2018 JANUARY, Posted On: 1/31/2018


02012018 NY Now Adds A Handful of New Names for a Rug Roster Featuring About 20 Exhibitors
By Lisa Vincent
NY NOW ADDS A HANDFUL OF NEW NAMES FOR A RUG ROSTER FEATURING ABOUT 20 EXHIBITORS

A NY Now -- and U.S. debut -- Lotus Vie + Hidraulik introduce their high quality made in Spain PVC mats. Shown, Letamendi design.


NEW YORK -- Some fresh faces are signed up for the winter installment of NY Now, running from Feb. 4-7 at the Jacob Javits Convention Center, growing the list of area rug players to about 20.


What's more, many of these newcomers plan to use the semi-annual home fashions and gift show as a platform to launch their products in the United States for the first time.

Debuting at the Big Apple fair are Gupta Rugs and Carpets based in Panipat, India; Spanish-made Hidraulik (distributed by Locus Vie); India-based rug-maker Jaipur RugHauz; and Boston's Oum Rugs Co. (Chinese home furnishings and area rug importer and exporter Qingdao Good Fortune Import And Export Corp. also will have a booth.)

They join returning NY Now participants including: Auskin, Bokara Rug, Chilewich, Eliko Rugs, F.J. Kashanian, Jonathan Adler, Mastour Rugs, New Moon, Nomadic Trading Co., Patrick Charles, Orientalist Home, Pasargad Carpet, S&H Rugs, Saddlemans and Tibet Home.

JAIPUR RUGHAUZ
Booth 1966


Jaipur RugHauz debuts in the U.S. showcasing its hand loomed and hand woven naturally dyed cotton Dhurries.

"This is our first time presenting at any trade show in the U.S.,"  Bhavya Goyal, with Rajasthan, India-based family-run operation, told RugNews.com "But my family has been manufacturing and exporting rugs for almost 40 years now. I did my bachelors at New York University and saw a great potential marketing opportunity to acquire new clients in New York City while I was in college.

"NY Now seemed like the right platform for our products because of the huge media and marketing exposure that our company could get by showcasing our wonderful handmade rugs to customers over here."

Jaipur RugHauz is a label launched by Goyal under the family business to create a range of all natural, handmade flat-woven Dhurrie rugs. Goyal is also expanding the product offering and introducing the company's first printed rugs. In addition, Jaipur RugHauz is showcasing cotton yoga mats, throws and cushions.


"I decided to create a new sub-brand under my family business to make it more recognizable in the international market and also to better reflect ongoing trends. Even though my particular company is a new one, my grandfather and my father have been in this industry for a long time therefore I've had the opportunity to learn from the best."

In fact, Goyal's grandfather, Tara Chand Goel, has one of the largest Dhurrie Rugs collection in the world which has been featured several books regarding Dhurries, Goyal said.



Jaipur RugHauz presents a new collection of handmade, block-printed monochromatic cotton rugs.

GUPTA RUGS & CARPETS

Booth 3799

 
Gupta Rugs and Carpets premiers its handmade collection of jute rugs at NY Now's winter 2018 edition.

With an area rug factory based in Panipat, India, Gupta Rugs and Carpets will be showcasing its broad offering of handmade cotton and jute woven and braided rugs, hand-tufted carpets, Jacquard rugs, kilims, and cotton bath rugs, blankets and throws.

LOCUS VIE + HIDRAULIK

Booth 2855


Spanish-based Hidraulik debuts its PVC floor and table mats in the U.S. in collaboration with Locus Vie. Shown, Avinyo

Locus Vie, an importer and distributor for home decor products in North America, works with small European design companies looking to enter this market and it debuts the Spanish-based Hidraulik in the United States at NY Now.


Hidraulik, a young line of floor and table mats inspired by the original hydraulic (encaustic) tiles that first appeared in Barcelona during the Art Nouveau era, crafts its products in that Spanish city. The range of floor and table mats is made of high-end PVC stock that is hypoallergenic, bacteriostatic, waterproof, fire retardant, heat-safe and anti-slip. Founded in 2014 by Eloi Rossines, the floor mats feature a smooth, easy clean surface with a slight cushion.


"Hidraulik produces an innovative line of floor and table mats that are already very popular in Europe," said Karene Dumoulin, principal, Locus Vie. "Hidraulik is a new addition to NY Now and meets many of 2018's design trends, including a bold pop of color, contemporary mosaic tile designs, and a new high-performance material that is sustainable and 100 percent recyclable."


 
Hydraulik's smooth floor mats are inspired by similar pieces created during the Art Nouveau era in Barcelona. Shown, a detail of Avinyo.

OUM RUGS CO.

Booth 1948


Oum Rugs Co. eyes New York market for its hand-crafted in Moracco fine area rugs. Shown, a Oum designed Verity collection rug.

The young Boston-based Oum Rugs Co., founded in March 2017, eyes a broader market and uses NY Now as a springboard for growth. Oum offers a selection of fine authentic, 100 percent handmade Moroccan rugs. Originally a source for vintage Moroccan area rugs, Oum has since begun to create a line of in-house designs.


Made from the purest and locally sourced materials, such as Atlas Mountain sheep's wool, each rug is crafted according to ancient, traditional weaving techniques.


"We think NY Now is a great opportunity to find high-end distributors sharing Oum's passion for high-quality handmade rugs for contemporary interiors," said Ismail Tazi, founder.


Designed by the Boston-based ,Oum the handmade plush Trellis rug is crafted in Morocco of Atlas Mountain sheep's wool.





















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