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COLONIAL MILLS LAUNCHES NEW WEBSITE, UNVEILS 2016 PRODUCTS
Crafted of 100 percent all-natural wool, this sustainable braided rug is from Colonial Mills' new eco-friendly Hudson collection.
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Pawtucket, R.I. -- Colonial Mills, a producer of braided textured area rugs and home fashion accessories, has launched a new website, colonialmills.com, targeting consumers, designers and retailers. The company has also unveiled 20 new product collections for 2016.
The new website is simple to navigate and to shop, and showcases all collections with lifestyle images,product photography and close-up detail images. To enhance the customer shopping experience, product categories have been grouped as rugs, storage and home accessories. Using performance data, a Top Sellers section is available featuring best-selling products within each category for added convenience.
"The new website not only provides a one-of-a-kind shopping experience but also reflects the depth and breadth of our product offering in an engaging and highly relevant way," said Meredith Thayer, creative director, Colonial Mills. "We're proud to introduce our new website as a resource to support our customers in growing their rug and accessories businesses."
To celebrate the website launch, the company is offering dealers 50 percent off their first internet order plus free shipping.
In addition, Colonial Mills has introduced its 2016 new product line, placing heavy emphasis on its eco-friendly, biodegradable undyed wool collections. "Our Eco Natural - Wool rugs and baskets are made from 100 percent undyed wool in a variety of natural sheep colors that are braided into rich, refined patterns right here in the USA," said Angela Rossi, marketing director, Colonial Mills.