|
MOMENI BRINGS ATTAINABLE LUXURY TO MARKET; ADDS PROGRAMS TO BOOST RETAIL SALES THIS FALL
 At Atlanta International Rug Market, Momeni will launch the new Petra collection crafted of polyester in a cross woven construction. The line features on-trend colors in tandem with distressing and updated traditional motifs.
|
CARLSTADT, N.J. -- Momeni will focus on a theme of attainable luxury at summer markets in Atlanta and Las Vegas, and will have on show an assortment that includes new collections as well as in-stock and promotional items that will help retailers "close out the year with a bang."
So says Reza Momeni, president, Momeni, Inc., who hinted to RugNews.com of a new design partnership to be introduced sometime this fall. "The products are innovative; the line will be bold, fresh, and unlike anything else in the market. But this summer is really about our Petra introduction, and the attainable luxury of Nova and our award-winning Millennia collection." he explained.
 |
"Buyers will be seeking promotions in Atlanta, so we've incentivized specific programs to help them close out the year with a bang." -- Reza Momeni
|
Winner of the 2016 America's Magnificent Carpet Award in the hand-tufted $0 - $16 per square foot category, the lustrous Millennia collection is crafted of 100 percent viscose with a high/low effect. With a retail of $599 in 5x8, it gives a broad base of consumers access to the luxury look of contemporary abstract patterns in lustrous viscose that is so popular with designers.
"Our Nova collection is also created with high-quality viscose that mimics the luster and sheen of the wool and silk blends that consumers are looking for," Momeni continued. "Nova incorporates modern technique and materials with elements of Oushak and Khotan designs, while Millennia uses abstract design elements and naturally occurring patterns like rock and mineral striations, with layered, textured metallics."
Designed to meet consumer demand for attainable luxury, Momeni's Millennia line (above) and Nova collection (below) are crafted of viscose for a lustrous sheen.
Petra Collection Debuts
Debuting at summer markets is the polyester Petra collection. "We use a cross woven construction that creates an exceptionally drape-able rug with a gorgeous abrash sheen," Momeni said. The line features on-trend colors in a range from rich spice tones to cool pastels, and reinterpreted traditional motifs. Styled to complement a spectrum of decorating styles, Petra rugs have a soft modern distressed effect.
A traditional motif is reworked in a rug from the new Petra collection.
Market Incentives
Momeni is incentivizing several products and programs such as the popular Amelia collection in order to push its Atlanta and Las Vegas showrooms to the top of buyers' must-see lists. "We encourage buyers who make an apppointment and keep it by offering them discounts off large purchases of new product and overstocked product lines," Momeni said.