03172015 NY Home Fashions Market Spring Rug Preview

NEW YORK - New York Home Fashions Market is slated to be a busy event for some retail buyers, who have jam-packed schedules in their bid for fresh approaches from not just existing rug vendors, but new ones as well. "We're going in with a list of vendors we are already working with, along with a number of new vendors that are worth getting to know," says one buyer with a national specialty retailer, who asked not to be identified. 

"We've already seen them perhaps in Atlanta in January or overseas, but now we might want to finalize some programs or test some new vendors with a project," he says, adding that his team is "looking for newness, and also looking for what is down trending."

And New York Home Fashion Week will likely not disappoint, given that rug manufacturers have been busy rolling out new collections, some of which offer a fresh perspective on an existing trend, while others take off in a bold unexpected direction.

Time-enduring patterns and crafts remain directional, but innovative techniques and technologies have expanded the possibilities of the latest crop of rug introductions. So while traditional designs continue to be re-cast, color stories get tweaked and some unexpected rug styles surface.

Here is a first glimpse of what rug makers will be showcasing during New York Home Fashion Week, March 23 to 27, 2015.  New York City addresses are listed for each company.

Feizy Rugs

"This year Feizy is focused on vibrant, fresh color palettes with aggressively priced items that provide great value without compromising look or quality," says Cameron Feizy, senior vice president. "We expect a high level of interest from our big box customers regarding our diverse product lines, including everything from beautiful handmade rugs to distinctive bedding. Additionally, we will be capitalizing on our capability to customize our products to fit the unique needs of our customers. We expect bedding will continue to grow, but the biggest opportunity for Feizy is accent and full size rugs," he explains.

The Dallas-based Feizy comes to New York with the addition of two new contemporary collections, Keaton and Manfred. The Keaton range, which blends directional soft teals with washes of faded yellow, is in tune with the abstract design trend, here toying with floral shapes and trellis motifs. Power-loomed in Turkey with space-dyed polyester and a high-low texture, Keaton retails for $385 in 5x8.

The Manfred collection, featured in elegant blue tones, recasts traditional design motifs for contemporary tastes. Made in Turkey, the power-loomed rugs combine three different fibers (including space-dyed polyester) for a soft hand and a high-low dimensional texture. $385 in 5x8. Feizy, 230 Fifth Ave., Room 904–05, 800.779.0877, feizy.com.

HRI (Harounian Rugs International)

"It is going to be a great market based on the appointments coming in and the fact that the economy is picking up," says Lee Harounian, president of Harounian Rugs International. Harounian has appointments slated with a variety of buyers from big boxes and chains to department stores. "We will be showing tufted and machine made scatter rugs, accent rugs and room rugs up to 5x8.  Also, buyers coming in will want to see our kitchen and novelty rugs," Harounian adds.

The New York based company continues to expand on its program featuring the Robert Allen Interior Designer Color of the Year, Calypso Blue. The hue is offered in two new hand-knotted collections:  Logan and Elegance. The Logan (S-221 blue), features a hand-knotted borderless allover motif and is made in India. The collection, available in four colorways, is programmed and stocked in sizes from 6x9 to 10x14, with a starting price of $1,400.

Elegance (ele-4 blue) is crafted in India of fine New Zealand wool. The hand-knotted range is luster washed with a high-transitional look and feel. Elegance comes in five colors and designs, and is available in programmed and stocked sizes from 6x9 to 10x14, with retails from $1,900. HRI, 261 Fifth Ave., ground floor, 212.213.3330, hrirugs.com.

KAS Rugs

"We have some very important appointments on the books with a lot of key retailers at the New York market. They are looking for programs for Spring [2016] as well as custom programs, and we are bringing in very different products to the to cater to the needs of each of these customers. We are looking forward to a very good show," says Wendy Reiss, vice president of sales and national accounts, KAS Rugs.  

For the upcoming market KAS will unveil a number of new product categories, including the new Riviera collection of indoor/outdoor pillows, poufs and rugs. The company will also debut a series of printed cotton flatweave scatter rugs, a collection of dense/chunky natural products, two-piece sets in the company's pillow introductions, and natural fiber combinations.

The Riviera collection, including the Blue/Grey Filigree pattern (Rug 4306) and Ocean Herringbone (Rug 4304), is machine woven on a jacquard loom in a flatweave construction. Available in five sizes, Riviera rugs are woven in India of 100% polyester for all-weather use.  $225 in 5'x 7'6". Coordinating 18" square poufs are $149.99. Pillows are $34.99 for 18" and $39.99 for 20".  KAS Rugs, 295 Fifth Ave., Suite 819, 800.967.4254, kasrugs.com.

LOLOI

According to Cyrus Loloi, principal at Loloi, "We are seeing textural products really rising in popularity. This includes the look and feel of organic, raw and natural materials and processes. Many of these are done by hand and use all-natural fibers. You will see more [of this look] in Loloi's collection at High Point Market."

At the New York show, Loloi will showcase area rugs and decorative pillows and also mix in a few specialty rugs for the holiday season. Buyers finalizing their Fall/Winter 2015 offering will see the Robin Pickens Holiday Collection of indoor holiday polyester hooked rugs offered in 2'3" x 3'9" in several new designs. Anastasia, which is power-loomed in Egypt of polypropylene and polyester gives the appearance of a distressed traditional handmade rug.  $629.

Inspired by classic Chinese florals and graphics a grouping of pillows in contemporary colorways includes P0309 ($84), P0310 ($84), P0311 ($78), P0312 ($78), P0315 ($105). All are made in India of 100% cotton with embroidery design and welt. Sizes include 18" x 18", 13" x 21" and 22" x 22" for the pillows. Loloi, 295 Fifth Ave., Suite 1009, 866.362.1424, loloirugs.com.

Momeni

Momeni releases new additions to several existing collections, running the gamut from pink gingham to reworked nomadic motifs. The pink check, hand-hooked Geo-31 Pink grows this graphic contemporary collection, which ranges from all-over trellis patterns to multicolor zigzags. Made in China of 100% Polyester. $279 in 5x8.

Added to the Loft range is the distressed LO-03 in grey, which is machine made in Turkey of 100% polypropylene. $199 in 5x8. The hand-hooked Newport collection grows with an allover cheery floral (NP-07 Yellow). Made in India of 100% Wool. $299 in 5x8. And lastly, a hand-hooked nomadic-inspired motif expands the hand-hooked Tangier collection (TAN-20 Multi). Made in India of 100% Wool. $399 in 5x8. Momeni, 79 Madison Ave., Seventh Floor, 201.549.7220, moment.com.

Nourison

"Product innovation has always been and is still a key for success at Nourison, and we are extremely excited about our new product offerings for the upcoming market. These include multi-level textures and blends of matte yarns with shiny silk-like fibers that offer a new, different and in-demand look in several different price points," says Steven Peykar, Co-CEO, Nourison.

"Our product offering is extremely wide and ranges from our novelty and scatters to room size collections. We will be featuring new products in the Waverly licensed collection as well as new products developed for the upcoming Peanuts movie in November. We will also feature several new collections in the room size category with attractive price points of 5 x 8 retailing for $129 and less," Peykar adds.

Deep pile Moroccan trellis designs continue to be fashionable and Nourison expands its plush Windsor collection by adding four colors, from a neutral Ivory ground to cappuccino, silver and lively teal. Power-loomed in Turkey of Polypropylene. $630 in 5x7; $1,350 in 8'2" x 10'.

Also expanded is the company"s graphic Enhance collection, with 17 new colors. Designs include an allover Greek-keyhole motif in light blue (EN202 LTB) and trellis in teal (EN201 TEA). Made in China of 100% Polyester. $405 in 5x8.

Mina Victory, a division of Nourison is expanding its decorative pillow line with designs including a shaggy flokati (F7101 Beige), a tile-patterned cow-hair (M1237 Beige), and a sophisticated bead-bedazzled medallion pillow (E0998 Bronze), in time for the Fall/Winter 2015 buying season.  Nourison, 295 Fifth Ave., Suite 114, 212.545.1030, nourison.com.

Oriental Weavers

Oriental Weavers expands on two popular trends during market week: the worn-out look and saturated colors. Benson features a distressed traditional pattern in cool neutral shades. Machine-woven in a soft polypropylene frieze, Benson is made in Egypt.

The company's Canyon collection takes its cues from nature in a design that employs heavily saturated shades in deep midnight teal, rich saffron gold and bright red in globally influenced patterns. Machine-woven from a space-dyed polypropylene/nylon blend and made in the USA.  Oriental Weavers, 295 Fifth Ave., Suite 719, 212.256.0092, owrugs.com.

Rizzy Home

"Buyers are very interested in proprietary product at the New York Home Fashions Market," says Teresa Parris, creative and visual manager, Rizzy Home. "They often see something we are showing and may want too tweak our concept and to make it unique to them. We see very good, huge buyers at this show, and they like the idea that we have lots of rugs that work back to the colors and patterns of our top of bed and textiles. For market, we are going forward with brights, but toning them back a little as the fashion market is doing in New York and Europe," she says.
 

The Bradberry Downs Collection is hand tufted in India of pure wool. $649 for 5x8. The Eden Harbor Collection is an innovative blend of wool loop pile and viscose cut pile for a touch of shimmer.  $ 625 for 5x8.  The company has an extensive collection of pillows, poufs and top of bed, and will also be showing shower curtains and window panels as its expands into new textiles categories.  Rizzy Home, Prince George Ballroom Complex, 15 East 27 St., rizzyhome.com.

Safavieh

"The New York Home Fashions show gives us an opportunity to meet with buyers who don't come to other markets and are not traditional rug buyers. The market becomes increasingly important to us as Safavieh expands to become more of a total home company as opposed to just a rug company," says Arash Yaraghi, a Safavieh principal.

"The total home philosophy has brought us closer to the N.Y. Home Fashions buyers, and every market we see different segments of the industry than we did at previous shows," he explains, noting that Safavieh's recent expansion into the mattress business leads to a natural expansion to bedding. "We will dress our beds with home textiles at Las Vegas Market as a preview to a bedding launch probably in the fall," Yaraghi says.

In New York, Safavieh will show a broad range of rug collections, accent pillows and throws. The Kids Shag Rugs collection features a thick pile in vibrant designs, including multicolor Moroccan-tile-inspired patterns and a vivid zigzag. Power-loomed in Turkey of polypropylene yarn. $236 in 5'3" x 7'6".

Safavieh's transitional Evoke range gets expanded this market with the addition of more designs inspired by architectural friezes, from faded geometrics and medallions to washed-out stripes and classic medallion bordered rugs. Power-loomed of high-twist polypropylene yarns in Turkey.  $190 in 5'1" x 7'6".

Safavieh is also showcasing a new collection of modernized tie-dye pillows in jute (DEC550 AND DEC551). Crafted from 60% wool and 40% cotton. $155 for set of two in 20" x 20". Safavieh, 902 Broadway (20th St.), Mezzanine, 212. 477.1234, safavieh.com.

Tayse Rugs

"We have more appointments than last year with both existing and new potential customers," says Sadi Sevimli, CEO of Tayse, adding that innovative products, new colors and designs will appeal to buyers. To that point, Tayse will show the new Concepts collection in vintage inspired designs with distressing for an heirloom look. Concepts includes fourteen traditional designs updated in a palette of blues and neutral tones are power-loomed in Turkey of polypropylene. $199 for 5x8.

The Calhoun, GA-based company will debut the Garden City collection, its first indoor-outdoor line with 24 designs in rectangle, round and runner sizes. Garden City all-weather rugs are power-loomed in Turkey of polypropylene. $129 for 5x8.

Tayse will show the new Symphony collection with bold bright colors in a range of 11 painterly designs from abstract art motifs to pop art florals and photo-realistic scenes, including a sailboat at sea.  Power-loomed in Turkey of polypropylene the rugs come in rectangles and runners.  $189 for 5x8.  Tayse Rugs, Prince George Ballroom Complex, 15 East 27 St., 800-768-9969, tayse.com.

Trans-Ocean

Trans-Ocean by Liora Manne, designer of all of the company’s rugs, is debuting the contemporary Fuji and classic Goa rug series, and offering playful additions to its decorative pillow collections. Two abstracted allover rug patterns, the blue toned Clouds and creamy Canyon in natural, roll out the Fuji collection, characterized by subtle color variations achieved through the use of natural wool yarns. Hand-tufted in India of 100% pile wool. $850 in 5x8.

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