BOSTON - Wayfair Inc., one of the world's largest online destinations for home furnishings and decor, introduced six new home brands on its consumer shopping website on Feb. 2, 2016, each offering a distinctive look and exclusively available at Wayfair.com. The program repackages top vendors' current in-line product into lifestyle themes (such as coastal casual, French country, and industrial chic), and merchandises the furniture and home decor under the six new brand names owned by Wayfair.
Wayfair's new exclusive brands will be marketed to consumers as an opportunity to explore and shop cohesive, style-specific collections of original furnishings within Wayfair's extensive selection of more than 7 million items for the home. The new Wayfair brands are the first of many home furnishings collections the company will bring to market in the coming year to further enhance its broad selection across all styles and price points.
"When shopping for home furnishings and decor, we know that our customers are seeking items that truly reflect their individual sense of style," noted Steve Oblak, senior vice president and general manager, Wayfair.com. "With today's launch of six new exclusive brands, we are building on our commitment to making it easier than ever for shoppers to find exactly what they want for their homes - original looks in furniture and décor across every style and budget."
"We are building the assortment in these new brands using in-line product from our top suppliers," added Oblak. "Our supplier partners are manufacturing and carrying the necessary inventory to make sure these products are available to be delivered (as always at no charge for orders over $49) to our customers quickly and with our incredible level of service, backed up by the entire Wayfair customer service organization."
Only available at Wayfair.com, the brands feature a wide selection of home furnishings and decor across multiple categories, including furniture for every room in the home as well as bedding, area rugs, lighting and decorative accents. Wayfair's new brands include:
Andover Mills
Andover Mills offers traditional design for all rooms of the home without the top-end price tag. From stylish upholstery to wood furniture in richly-colored finishes, collections are geared to help shoppers fill their homes with the styles they covet without challenging their budgets.
Breakwater Bay
Breakwater Bay celebrates the easygoing style of life by the sea with beautiful, everyday essentials steeped in nautical style. Crisp, bright colors, traditional silhouettes, and lush textures characterize furniture and decor that is built to bring home the breezy comfort of the coast.
Lark Manor
Celebrating the casual elegance of the French countryside, Lark Manor furnishings are inspired by the charming villages of Provence. Lark Manor makes it easy and affordable to create a vintage style with inviting furniture, and casual elegance.
Mercury Row
On the pulse of the latest interior design trends, Mercury Row offers industrial-chic styles with a distinct on-trend twist.
Three Posts
Inspired by America's heartland, Three Posts designs are crafted with the belief that quality, value, and style are key in providing shoppers with furniture that becomes a part of the family. The collections are grounded in rich, warm colors, rustic materials like leather and iron, and classic accents.
Zipcode Design
Zipcode Design offers furniture for apartment dwellers and young shoppers who are on the move and on a budget. The goal, says Wayfair it to turn "here" into "home" with just a few easy clicks.