| NOURISON ANNOUNCES EXPANSION OF KATHY IRELAND PROGRAM
 Nourison adds new area rug collections to its expanded Kathy Ireland Home program. |
SADDLE BROOK, N.J. -- Floor covering and home accents manufacturer Nourison, after quietly debuting its expanded Kathy Ireland bridal program during New York Home Fashions Market (read story), formally announced the broadening of its partnership with Kathy Ireland Worldwide, growing the collection of rugs, decorative pillows and poufs.
The Ireland brand offers a fashion forward approach for families, especially busy moms, looking for femininity and value with timeless appeal.
"Nourison's partnership with Kathy Ireland Wolrdwide continues to strengthen and grow. Kathy's vision comes to life through these new inspirations and timeless designs, which add depth to the collection and extend the brand story to our customers," said Alex Peykar, principal of Nourison.
The Kathy Ireland Home by Nourison collaboration adds new area rug collections including Seascape, Yummy Shag and Illusion. Seascape is an boucle wool and sisal bordered rug that takes inspiration from the Aloha Style Guide, capturing the spirit of Hawaii and the warm climate of island living. Yummy Shag has a plush look and feel in an array of gorgeous neutral shades. Illusion embraces casual living through modern and contemporary designs in a rich color palette of warm and cool neutrals.
Bengal is the latest addition to the Kathy Ireland by Nourison Jardin Rug Collection. The world-famous garden designer Nicholas Walker brings eco-friendly jute rugs to life in neutral hues with a simplicity.
The Bliss collection offers a range of bridal pillows that can be used as ring pillows and then placed on the bed following the wedding.
Finally, the Bliss collection focuses on "solutions for the people in love" through a collection of individual bridal pillows, including Mr. & Mrs., Faith, Love and Trust, and complementing ring pillows with a removable satin ribbon. The Bliss Collection was inspired by Kathy Ireland Weddings and is an extension of Kathy Ireland's commitment to creating everlasting memories for the bride in her home.
"It is a great joy to extend our relationship with Alex and our incredible team at Nourison. Julie Rosenblum is a steward who sets the bar for managing licensing agreements. Everyone at Nourison has elevated our brand presence in powerful and creative ways. Our fashion forward steps, are beyond our imagination. We will always be grateful for this realization of our design and retail dreams. They are exquisite partners, " said Kathy Ireland, chair and CEO of Kathy Ireland Worldwide.