Issue Date: 2017 SEPTEMBER , Posted On: 9/11/2017

09112017 NY Home Fashions Market VIP Rug Shopping Guide
Lisa Vincenti

NEW YORK -- This week's New York Home Fashions Market continues to be the show for rug vendors hoping to do business with big box and e-commerce retailers and mass merchants.

These area rug manufacturers continue to roll out fresh fashion-driven designs, heavily influenced by tribal motifs, bohemian styling and abstract looks. What's more the value proposition keeps getting stronger and stronger. With prices pushed to their max and special features such as ultra plush styles, mixed construction techniques, supple and soft hands and kaleidoscopic colors- to name just a few added features maxed out, buyers heading to the market will have plenty of innovative area rugs to choose from.
And knowing what an important category area rugs are proving to be for e-commerce and mass merchants, rug vendors keep stepping up their game. In 2017 several players have opened new or expanded showrooms in New York to cater to the buyers from these heavy-hitting retailers. During this week's New York Home Fashions Market, Couristan and Carpet Art Deco celebrate new and expanded Big Apple showrooms signaling a commitment to the semi-annual textiles show and the merchant's the market attracts.
Couristan moves to a substantially larger, solo space on the 10th floor in 230 Fifth Ave. (read full story). "Our new showroom provides more exposure and allows us to show more product in the promotional to medium price points," said Larry Mahurter, vice president of marketing and advertising. "NY Home Fashions Market and color, design, and texture are important but price points are significant."

Carpet Art Deco grows their footprint up the road at the Textile Building at 295 Fifth Ave. "2017 marks the 10-year anniversary of Carpet Art Deco's presence in New York at 295 Fifth, and 20 years in the U.S. market. "What better way to celebrate than to unveil an expanded, trendy, modern, and elegant showroom that is five times the size of the original," said Tom Waldron, Carpet Art Deco vice president of sales U.S. market, adding, "It is indicative of our commitment to and investment in the U.S. market."

Established New York Home Fashions Market participants count on the Fall event to help them meet their annual sales goals, and more importantly meet with clients face to face and create programs tailored to those accounts.

"It's going to be an interesting market for us," said Steve Roan, managing director for the Americas, Rizzy Home. "We've made significant strides targeting large box retailers and e-commerce accounts in the last year, and the new product we'll be presenting in New York is designed to show very well online," he added. "The strategy has paid off and, based on growth in 2017, we're projecting 2018 is going to be a very good year for Rizzy."

For Mohawk Home, which has a capacious showroom at 290 5th Ave., New York Home Fashions Market is a necessity. Said Neil Hegwood, vice president of design, "NY is always an important market for us, both in March and September. It gives us the opportunity to not only introduce new products, but connect in a formal way with our retailers (buyers, PD and senior management)." He added that retailers come to the show seeking "newness, innovation" and also to explore consumer trends and discuss 2018 product launches and promotional schedules.
Adds Momeni's director of marketing Rachel Fasciani, "Mass market retailers are focused on driving customers to fall in love with the products in store so that means design and texture are at the forefront. When competing with online marketplaces, retail store buyers look for every edge they can, so items with rich textures like excessive silkiness/softness, multiple textures like high/low within the same item, and new techniques with shag rugs are very sought after."

Below RugNews.com brings you the industry's most comprehensive shopping guide to the latest area rugs, brimming with style and substance, on show at the Fall New York Home Fashions Market.
295 Fifth Ave., Ste.  518 

Carpet Art Deco unveils a new showroom and introduces Sigma, a range of wool and viscose rugs, at its new showroom.

The Montreal-based Carpet Art Deco will unveil its new showroom (suite 518) at 295 Fifth Ave. during the New York Home Fashions Market (read full story).  The company will introduce new wool and viscose blend designs, including the debuting Sigma collection as well as highlighting its expanded collections of microfiber shags, cut-pile construction and scatter rugs. In addition, utility product lines will also be increased, and Carpet Art Deco will add new bath items in microfiber and cotton. The company is focused on increasing its natural fiber assortment in room-sized rugs and cotton. 

230 Fifth Ave., Suite 1010

Debuting a much larger dedicated space at 230 Fifth Ave., Couristan will showcase an assortment of promotional area rug collections, including the erased designs of Calinda, pictured. 

Heading into the fall markets, Couristan announces the opening of not only a New York City but also a new space at High Point Market (read full story). The 5th Avenue space allows the rug importer to showcase more medium to promotionally priced area rugs. "We will be introducing several new sophisticated promotional products, as well as outdoor products, and polypropylene products that can be geared for several markets," Mahurter said.
Some designs being highlighted during fall market include the erased-designs of Calinda, the plush Urban Shag range, and the cowhide Chalet collection. 

295 5th Ave., Suite 1714

Creative Home has created a range of new constructions for its new French Connection rug assortment, such as this shaggy hand-woven, pure wool Aztec-inspired design.

Textile and area rug manufacturer Creative Home Ideas launches its license program for hip London clothing brand French Connection, known for its trendy casual wear for both men and women (read full story). The new soft home collection is comprised of area rugs, bedding, decorative pillows, towels and shower curtains. The expansive collection of rugs includes more than 50 styles that vary in different finishes ranging from tufted Moroccan cotton rugs to shags and natural vegetable dye options. The area rugs, which range from machine-made to handmade, are manufactured in India, Turkey and China.


295 Fifth Ave., Suite 1018

Dynamic Rugs presents Chalet, a vibrant space-dyed polyester that's cross woven, at New York Home Fashions Market.

Dynamic Rugs presents several new collections for the first time in New York including the distressed designs of Aurora, a polyester machine-made assortment; the updated Persian styles of Chalet, a space-dyed polyester collection cross woven in Turkey; and Royal, hand loomed in India of 100 percent PET. 


230 Fifth Ave., Suite 204-205

Feizy invites buyers to check out its latest scatter rugs (pictured), top of bed and pet products at New York Home Fashions.

Feizy, which earlier this year expanded its New York showroom, will highlight its growing assortment of home fashions including area rugs and scatter rugs, top of bed -- and now pet products. During spring 2017 market, Feizy introduced shoppers to its new cross merchandised displays pairing bedding and flooring (read full story). 

In addition Feizy announced a new partnership with Siscover's licensed Crayola solid bedding line and the first rugs in its Crayola collection. The new Crayola Rug program debuts with nine solid color accent rugs in 20x34-inch sizes and six 4x6 machine-woven area rugs. 

104 W. 29 St., ground floor

HRI ups its machine-made assortment in a range of updated traditional, transitional and abstract styles. 

Rug buyers shopping New York Home Fashions Market will get a chance to browse Harounian Rugs International's dramatically increased machine-made assortment (read full story). The company recently relocated its New York showroom to a much larger airy showroom with plenty of room to display new designs.


Kas Rugs, 295 Fifth Ave., Suite 819

Kas Rugs debuts several new collections in New York for fall shoppers, including Mediterra, pictured.

Kas Rugs bring a trio of fresh looks to market. Corsica is machine woven in what Kas dubs  a "trendy traditional" style. Made of 100 percent polypropylene frisée yarn in India, Corsica features a. 3/4-inch pile height. The new Mediterra is a machine woven 100 polypropylene frisee yarn but produced in Turkey with a 1/2-inch pile height. 

The company also adds a tonal transitional collection called Landscapes. It is made in Turkey of pure polypropylene with a 1/2- inch pile height.


Prince George Ballroom, 15 E. 27 St.

Linon continues to showcase its the popular abstract, hand-knot look Illusions collection (IL02 shown).

Linon will offer New York Home Fasihions shoppers everything from Greek flokati rugs in multiple weights and colors, to oversized cowhides from Brazil to hand-tufted rugs with constructions ranging from all wool, wool and viscose blend, poly/acrylic, to a microfiber polyester and power-loomed rugs in all categories, with prices ranging from $39 to $299 retail. The company will also showcase its Linon made in the U.S. remnant rugs.

In addition, Linon is offering existing as well as new customers many packages of overages and closeouts for the first time.


295 Fifth Ave., Suite 1006

Loloi will be highlighting its assortment of new area and accent rugs, plus soft home additions, including new pillows and throws. Shown, Loloi's popular new boho Loren rug collection.

Loloi showcases new area and accent rugs, as well as soft home accents from pillows to throws at its 295 Fifth Ave. showroom. Buyers attending New York Home Fashions Market will see the folksy Remy collection, hooked in India of 100 percent wool, and available in three-foot rounds accentuated by playful tassels. Designed to make a big impact in small spaces, Remy rugs are suggested for entryways, kitchens, laundry rooms and bathrooms.

Crafted in Turkey, Loren collection offers timeless, classic designs at an affordable price. A hit at summer markets, Loren rugs use advanced technology to print designs with vintage hand-knotted looks, and a textured effect by portraying every single individual knot on a soft polyester base.


295 Fifth Ave., Suite 1412.

Mohawk Home features a two printed collection at New York Home Fashions Market, including Naisha A from the Japanese textiles inspired Shibori collection.

Mohawk, which always offers New York Home Fashions Market attendees plenty of newness choses to highlight two printed collections this fall. The printed Bella is inspired by French design in a range of sun washed and weathered color palettes that include indigos, aquas, soft citron and blush. The printed Shibori range, based on the ancient Japanese textile dye technique, features classic indigo and white color combinations, but is available in other colors as well.


Momeni, 3 W. 30th St., 2nd floor

Momeni debuts the California collection of bold graphic flatweaves.

"Our customers at NY Home Fashions market tend to come to us with very specific requests," Rachel Fasciani, director of marketing, noted. "They're looking for items that are higher fashion focused, collections that are created with innovative construction techniques and interesting interpretations of trends."

The company plans on having plenty of fresh looks on hand including it's new flat-woven California range and the new Villa collection from Novogratz by Momeni.


295 Fifth Ave., Suite 212

Natco offers shoppers plenty of trendy looks for buyers including this plush global design from its new Draper collection.

Natco Home brings three new collections to market in a range of constructions. The Corso collection incorporates an ultra-soft heat set polypropylene fiber and each rug is carefully designed to give the look and feel of silk. Corso is woven in the U.S. on state-of-the-art power looms. The new Draper collection, made of plush, soft 100 percent space dyed polyester yarns in China, features sophisticated patterns in fashion forward colors. And, finally, inspired by the rich look of wool flat-woven rugs, Natco's New Zealand collection is uses the company's advanced weaving technology whereby a tri-color yarn system made of 100 precent polypropylene is cabled and heat-set. New Zealand, made in Natco's Main facility, is suitable for indoors and out.

295 Fifth Ave., Suite 114.

Nourison plays up tribal, southwestern and bohemian looks at New York Home Fashions Market. Pictured a Navajo collection design.

Nourison is highlighting tribal, bohemian, and southwestern themes in colorful palettes at the fall edition of New York Home Fashions Week (read full story). New collections include: Navajo collection incorporates southwestern style with geometric designs, and Baja flatweaves features tribal influences, including Moroccan, ikat and kilim trends in warm, sunny colors with a multicolor fringe finish. Also the Passion collection of bohemian looks debuts several new designs in shades of blue, gray and ivory. 

On Wednesday Sept.13 at 5:30 p.m. to 7:30 p.m. Nourison will introduce its new Portfolio by Nourison -- a collaboration between the company and designers Kim Scodro, Scot Meacham Wood, Woodson and Rummerfield, Shay Geyer, and Catherine and Justine Macfee.


134 West 29th Street, 5th floor

Nuloom debuts the Sequined collection of pure wool rugs with metal sequins, loomed and tufted.

Nuloom, which opened its showroom for the first time last spring to New York Home Fashions Market shoppers will display its signature fashion forward assortment of area rugs. It introduces the Sequined collection of loomed and tufted pure wool rugs featuring metal sequins. Made in India, the range features a suggested retail price of $469 for 5x8 and $829 for 7' 6" x 9' 6".


1261 Broadway, Suite 1108

Orian showcases the Bohemian-styled Free Spirit collection at New York Home Fashions Market. Shown, Ciro in gold.

Orian is bringing its new bohemian-inspired Free Spirit collection to fall 2016 market. The collection features a quirky, eclectic style and lends vintage designs a modern twist with color. The Free Spirit collection incorporates traditional, abstract, geometrics and tribal designs.


295 Fifth Ave., Suite 719

Oriental Weavers debuts Beckett (shown, 8681) made in the U.S.of more than 50 shades of color. 

Oriental Weavers always offers market shoppers plenty of unseen before designs during New York Home Fashions Market. Show buyers can expect to find the new Beckett collection, machine made of 100 percent polypropylene in the U.S. The range of global traditional patterns features more than 50 shades of color in sun washed mineral shades such as slate blue, warm clay, soft moss green blue agate and cinnamon. It carries an MSRP of $600 in 5'3" x 7'6".

Astoria will also make a debut. This collection is also machine made in America of polypropylene but features a textured barber-poled yarn. Colors include paprika, Robin's egg blue, saffron gold, peacock, chocolate and bright olive green. Astoria designs range from distressed traditionals and abstracts to global patterns and tribal motifs. MSRP is $599 in 5'3" x 7'6".


295 Fifth Ave., Suite 1504

Rizzy Home features its abstract Mod collection of hand-tufted rugs at New York Home Fashions Market.

At its 295 Firth showroom, Rizzy Home will present products from licensing partners Donny Osmond Home and Simply Southern -- and its growing assortment of machine-made rugs.  At the top of the line for New York Show shoppers is the Mod collection of hand-tufted rugs in modern abstract designs and on point fashion color combinations. The contemporary line features cut/uncut multiple textures and hand carving  in 80 percent wool, and 20 percent viscose for accent highlights. But the focus says Steve Roan, managing director for the Americas, will be machine-made rugs targeted to large retailers. "It's going to be an interesting market for us. We've made significant strides targeting large box retailers and e-commerce accounts in the last year, and the new product we'll be showing in New York is designed to show very well online," he says, adding, "the strategy has paid off and, based on growth in 2017, we're projecting 2018 is going to be a very good year for Rizzy."


902 Broadway 

Fashion-forward Safavieh showcases the new antiqued, power-loomed Aria collection. Shown, ARA128C

Safavieh, which hosts New York shoppers in its downtown store at 902 Broadway, continues to introduce fashion forward rugs in a palette of lively colors. The debuting Aria collection, made in Turkey, reworks classic design motifs in modern color combinations. The range is further enhanced in the stained-glass etching of the field and subtle antique-patina. Power loomed using supple synthetic yarns, Aria carries a retail price of $457 in 5' 1" x 7' 6".


The New York-based company also introduces Savannah with a price of $457 in 5' 1" x 7' 6 and power loomed in Turkey. Savannah is designed with one eye on classic Persian rug artistry and the other on fashion-forward interiors. Aria features a contemporary look steeped in heirloom qualities and in the spirited colorways highlighing the collections medallion motifs, floral accents and geometric border. A distressed patina adds a marvelous accent to the power loomed, synthetic yarn pile in this price-smart, trendy transitional floor covering.


295 Fifth Ave., Suite 902

Tayse expands product categories, adds a line of playful mats to its rug assortment.

Tayse grows its product line by adding mats to its rug assortment. For show shoppers it introduces the Luxor Home collection of light duty anti-fatigue mats for kitchen and/or bath (read full story). They feature a cushioning foam core and playful printed designs, and non-skid backing. "In New York, we meet with mostly national accounts and focus on items that have not been seen elsewhere," said Laila Bohac, e-commerce lead. "Being a manufacturer, we can offer exclusivity on these fresh and innovative products."


149 Madison Ave., Suite 301, by appointment

Trans-Ocean by designer Liora Manné showcases Jellies part of the company's Everywear line of indoor-outdoor rugs.

Trans-Ocean highlights the indoor/outdoor lifestyle with several new looks, all original collections by Liora Manne, the company's designer. Trans-Ocean continues to grow its popular Capri collection of coastal designs adding Jellies to its range. The playful marine life motif of this rug makes it ideal for the beach house or the patio. Part of the company's Everywear line, Capri rugs are suitable for indoor and outdoor use and are UV stabilized to resist fading. Made of a 50 percent polyester and 50 percent acrylic blend, the hand-tufted rugs are crafted in China. Available sizes include 24x36, 42x66, 5' x 7'6", 7'6" x 9'6", and 24"x 8' runner. MSRP in 5'x7'6 is $355. 

Prince George Ballroom, 15 E. 27 St.

United Weavers continues to grow its best-selling Contours collection. Shown, Native Chic design in gray.

United Weavers makes market shopping a breeze for buyers with rugs at its Prince George Ballroom space, with all of its rugs identified by value and style ranking. It brings plenty of fresh designs for fall market shoppers and adds eight new designs to its best selling Contours collection, a range of heavyweight heat set Olefin that is hand carved for outstanding design definition. Contours features a rich, plush texture that is machine woven in four different color creels bringing the overall collection to 50 choices and available in 5 sizes. Retails range from $229-$269 for room size rugs.

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