HRI ANNOUNCES NEW, LARGER SHOWROOM IN HAMILTON WING OF IHFC
HRI continues its showroom expansion program with a new, larger space on a heavy traffic floor in the Hamilton Wing of the IHFC building at the upcoming High Point Market. |
NEW YORK - Harounian Rugs International (HRI), manufacturer and importer for over 50 years of fine handmade programmed area rugs, has announced a move to a new, larger showroom space (H - 407) on the 4th floor in the Hamilton wing of the IHFC building in High Point, NC.
In making the announcement, Lee Harounian, president, HRI, said the move will be completed in time for the upcoming High Point Market, April 22 - April 26 2017. "When we got the opportunity to move our showroom to a space that is larger and has a much better exposure on a high-traffic Hamilton floor, we did not hesitate to make the move," said Harounian. HRI's previous showroom was in the Green Wing of IHFC.
Greg Jordt, executive vice president, sales and marketing, added that the new showroom will provide tremendous exposure to the company's expanding new collections of transitional looks, which became a top growth category for HRI over the past two years. "We know we are on trend based on the success of our 2016 color promotions, 'We've Got the Blues' and 'We have more than 50 Shades of Grey'."
This new design from HRI's Evoke collection will be featured at the rug company's new High Point showroom.
Jordt predicts transitional looks will still be a strong design trend at the High Point Market. "With texture being important, and with blues and greys continuing to be the most popular colors, our testing indicates that the new Evoke collection will be a High Point Market hit," he said.
HRI has been tracking Robert Allen color forecasts for several years, and Jordt notes that the fabric company conducted a survey of over 2,000 designers across the country, which concluded in Robert Allen Fabrics naming 'Denim' its 2017 Interior Design Color of the Year.
"For the past two years, HRI has experienced double-digit increases at both Summer and Winter Markets, and by making this move we expect to capitalize on that trend by greatly increasing our visibility at the market of our customer: design firms, high-end furniture stores and rug specialty stores as well as 'to the trade showrooms'," Jordt said.