ATLANTA -- Nourison opened the doors to its new prime lobby location showroom, located at 1L1, 2 at AmericasMart, during the recent Atlanta International Area Rug Market.
The custom-built 6,000 square foot space is located in the first floor lobby level and will be easily accessible to customers visiting Atlanta Market. This new showroom space is the third first floor location in Nourison's stable of U.S. showrooms. The company also has ground floor lobby areas at both Las Vegas Market and High Point Market -- plus another in New York at the Textiles Building.
A view from the rear of Nourison's expansive new Atlanta market showroom
"Atlanta is the longest-running market that we have had a presence in. We hope our new location will encourage new customers to visit Nourison in Atlanta. Markets and shows are a significant investment for us and we want to make sure we are maximizing our opportunities to engage with our customers as well as gain new business," said Alex Peykar, principal at Nourison.
Nourison's popular Mina Victory pillow collection gets a generous display in the company's new AmericasMart showroom.
A selection of popular area rugs, Mina Victory pillows, and licensed brands, including Calvin Klein and Christopher Guy are also on display in the new showroom. One-of-a-kind and custom pieces are showcased in the merchandise mix of the new space as well. Nourison's existing space at 3F2 remained open through Atlanta Market in January.
Nourison licensed rugs, including Calvin Klein, pictured above, are also in the merchandise mix of the new lobby location.