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05172016 Jaipur Living Launches Spring 2016 Catalog

5/17/2016
JAIPUR LIVING LAUNCHES SPRING 2016 CATALOG


Jaipur Living presents its own trend story in a new spring 2016 catalog entitled The Freshest Spring Pairing. The biannual book is available in print or online and features over 300 new products.

ATLANTA -- Jaipur Living has launched its spring 2016 catalog, The Freshest Spring Pairing, presenting over 300 new products and a series of new trends focusing on casual living for the season. The biannual book presents Jaipur Living's continually evolving home furnishings business.

Jaipur Living's curated collection includes rugs, decorative pillows, poufs and throws. As the title suggests, the book features pairings of products and settings as it journeys through texture-and-color-rich photography matched with vivid imagery of a diversity of home and lifestyle. 

Opening straight into a journey through four distinctly different home settings, European Farmhouse, Luxury Townhouse, Modern Bungalow and Architectural Retreat, the book presents a new take on the rug industry as each setting evokes a design trend and mood.
 


Throughout the Jaipur Living catalog, inspirational pairings of room photography are presented with macro images of Jaipur rugs that fit the look and lifestyle.

The Freshest Spring Pairing features a seasonal refreshment across Jaipur Living's categories and constructions. New additions drawing attention offer sustainable material combinations like viscose and jute, African Kuba cloths reinvented as flatweaves, and a new series of artisan-made pieces.

The book presents on its flipside the recently-launched Kate Spade New York Home Collection.
 
Speaking to the inspiration behind the rugs, Li Kurczewski, creative director, Jaipur Living says, "We see rugs as objects, not canvases. We put a lot of thought into the technicality of these pieces, from sourcing the raw material to working with our foundation in India to create job opportunities in rural communities. Design, sourcing and merchandising - it's all integrated."
 
Available in digital and print editions, the new catalog ships this week to qualified customers, and is available digitally on the Jaipur Living website. To request a mailed copy, contact catalog@jaipurliving.com.

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