SURYA PREVIEWS
INTERACTIVE
CUSTOM ART PROGRAM
RugNews.com previews
Surya's
interactive custom art program at Atlanta Rug Market
with demo here by Allen Parker.
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ATLANTA - Surya previewed its
new interactive custom art program during Atlanta international Rug
Market last week, and RugNews.com got a sneak peek prior to the
official unveiling at Dallas and Las Vegas markets. The program, which
goes live on Surya.com later this month, gives dealers a point of
difference in the marketplace, and consumers the opportunity to
personalize wall art to their own tastes and budgets. Made in the U.S.,
the custom-specified art work can be shipped in as little as five
business days.
Although consumers go through
the custom order process online on Surya's website, the checkout cash
register links through to an approved dealer on a listed network.
"Dealer protection is key,"Â Satya Tiwari, president, Surya said.
Consumers will be able to browse
and order art work from an archive of more than 7,000 curated images
spanning a wide variety of subjects and styles. The diverse art work
library contains thousands of limited editions along with exclusive
works from more than 100 artists - ranging from contemporary to
transitional to traditional looks.
"Today's design savvy consumers
are looking to create personalized living spaces that speak to their
individual style and make a unique statement,"Â said Tiwari. "Our new
custom art program addresses this need by providing almost limitless art
options while also offering the highest level of craftsmanship and quick
turnaround times, all at a very affordable price point."
At Surya showrooms, dealers will
see the customization process in action. Remarkably simple, the steps
include choosing an image from a series of categories, and then specify
the desired medium, framing options and size to create a custom piece.
Up to half a million custom configurations will be available.
Diverse new interactive custom
art program gives Surya dealers a unique point of difference.
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The demo will be shown Jan. 18 to 22 at Surya's Las
Vegas showroom (WMC C400), which is open from 8 a.m. to 8 p.m. daily.
01.18.15
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