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KAS RUGS RELEASES 2016 ANNUAL LOOK BOOK AT SUMMER MARKETS
The newly released KAS 2016 Look Book presents the company's rugs, pillows and poufs along with color and design trends.
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SOMERSET, NJ --KAS Rugs has announced the release of its KAS 2016 Look Book, explaining that the 260-page third annual edition was designed to provide inspiration, innovation, color and design.
"We wanted our catalog to do more than just showcase our products; we wanted it to be a platform for growth and a true shopping experience. As KAS grows each year, we are here to help our customers grow, expand and change. We adapt to our customers' needs as the buying patterns of consumers change. We carry those efforts throughout all of our marketing channels, including our look book," explains Brianne Coradini, marketing associate.
The new look book includes a collection size guide and a room size guide to help retailers and consumers feel confident when purchasing a rug from KAS. For ease of functionality, the book is segmented into a few updated lifestyle categories like Shags and Indoor/Outdoor Rugs.
Along with featuring the 64 KAS rug collections, the look book includes the company's full line of pillows and poufs, and inspirational stories from both of the company's licensed brands: Bob Mackie Home and Donny Osmond Home. A Trend Watch section highlights some of today's hottest trends in color and design and showcases KAS' innovation in the field. Also included are in-depth care instructions and a Frequently Asked Questions.
A trend watch section from the KAS 2016 Look Book shows rugs and rooms featuring the vintage distressed trend.
"We are extremely excited about this year's look book as it is more cutting edge than the last," says Santhi Yarlagadda, VP Business Development. "Our look book has been an incredible sales tool on the road, in our showroom and at retail. Our customers rave about it. There's nothing more gratifying in business than being able to provide tools that our customers request. With our new KAS sample rack program, the look book will now take on a whole new life as it reaches a new distribution channel and even more customers."
KAS Rugs' 2016 look books are available and shipping to customers this week. To request a mailed copy, contact a KAS sales representative or email info@kasrugs.com. The book is also available digitally at www.kasrugs.com.
The company will be at Las Vegas Market from July 30 - August 4, at World Market Center, B-175. Market specials will be offered, and KAS serves wine and cheese daily from 4:00 - 6:00 P.M. daily.