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05012015 Capel Awards Biltmore Gift Basket to FL Retail Exec

5/1/2015

CAPEL RUGS AWARDS BILTMORE GIFT BASKET TO FLORIDA RETAIL EXEC


Biltmore rug displays, intros and a gift basket raffle generated brisk activity at Capel's showroom during spring High Point Market.

TROY, NC - In honor of the 25th anniversary of the Biltmore licensing program, Capel Rugs awarded a Biltmore gift basket in a retailer raffle conducted during last month's High Point Market.

The winner was Stephanie Herzog, assistant sales manager at Sandy's Furniture in Vero Beach, FL. Stephanie is the daughter of Sandy Herzog, the store's president. The family-owned and operated full-line furniture and home accents store has been serving the Treasure Coast of Florida since 1969.

"Stephanie was so thrilled to win this special gift basket from Biltmore," said Cameron Capel, vice president of national accounts for Capel Rugs. "For good luck, she drew a heart on the back of her card and showed it to her mom before dropping it into the raffle jar."

The prize basket includes two daytime admission tickets to Biltmore in Asheville, N.C., a bottle of wine, a tea cup and saucer, a Biltmore Traditions cookbook, a diary-style book with pen, decorative candle, salad dressing mix and postcards.

"We had a very strong market, and our Biltmore designs, as usual, were very well received," said Capel, about the company's activity in High Point this April. Legacy, the company's newest Biltmore collection, began shipping to stores during the first quarter of this year," she added, "and sales are off to a great start with lots of repeat orders."


Legacy Shiraz in red in a blend of New Zealand and Argentine wool.

The 25th anniversary of the Biltmore licensing program, which kicks off this summer, "will add even more momentum to sales," Capel said.

To celebrate the anniversary, Biltmore will conduct a consumer sweepstakes in late summer. The grand-prize winner will receive Biltmore merchandise to create a master bedroom, and five other silver winners will be awarded a selection of Biltmore products. During 2015, Biltmore will continue building consumer awareness of its licensed products through regular ads in Traditional Home and Southern Lady magazines.

 

05.01.15


 


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