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12092014 Marsala, Pantone's Color of the Year 2015, Debuts Officially in Area Rugs by Oriental Weavers

12/9/2014

MARSALA, PANTONE'S COLOR OF THE YEAR 2015, DEBUTS OFFICIALLY IN AREA RUGS BY ORIENTAL WEAVERS
Oriental Weavers debut area rug in
Pantone's 2015 Color of the Year, Marsala.

DALTON, GA -- Global color authority Pantone named Marsala wine its Color of the Year 2015 on Dec. 4, and the exact match of the fashion-forward tone is already in place in rug collections by Oriental Weavers set to launch in January at the Atlanta International Area Rug Market and Las Vegas Market.  Through its exclusive product development relationship with Pantone, the rug maker has been working months in advance on designs featuring the new color in a range of constructions from machine-made to handmade, and in synthetic and natural fibers.

Oriental Weavers and PANTONE UNIVERSE entered into a licensing partnership in 2013, developing collections featuring Pantone color formulations and approved color combinations. The collaboration gives consumers, interior designers and retailers the assurance that Oriental Weavers' rugs are formulated for accurate color matches to fabrics, wall coverings, paint and other home products using the Pantone color system. 

"We are extremely proud of our new PANTONE UNIVERSE rugs featuring Marsala 18-1438, the new PANTONE Color of the Year 2015," said Jonathan Witt, senior vice-president of Oriental Weavers. "After seeing the countless media stories Pantone received on the Marsala announcement, consumers across the country will flock to buy items incorporating the new Color of the Year 2015. This tremendously benefits our retailers because only they will be able to say they have the official PANTONE UNIVERSE area rugs featuring the new "it"color for the New Year."

According to Leatrice Eiseman, executive director of the Pantone Color Institute, the new Marsala is "much like the fortified wine that gives Marsala its name. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors," Eiseman said.

For 15 years, Pantone's Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design. A marketing success story with billions of media impressions strengthening brand recognition among consumers, the program tightens the relationship between color trends in apparel and home products for licensees such as Oriental Weavers. 

Eiseman says Marsala was a hit on Spring 2015 fashion runways for example, and was featured in the PANTONE Fashion Color Report Spring 2015.  Rugs shown in Marsala wine at January markets will be available at retail soon after consumers are exposed to the shade in fashion collections hitting stores in early spring and late winter.

To arrive at the Color of the Year, Pantone combs the world looking for color influences. This can include the fashion and entertainment industries - including films that are in production, the world of art, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, the availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.
 
The Atlanta International Area Rug Market will take place January 7 to 10 at AmericasMart and Las Vegas Market will take place January 18 to 22 at World Market Center. 
 


12.09.14

 


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