JAIPUR LIVING AND BARCLAY BUTERA ANNOUNCE LICENSING PARTNERSHIP
Barclay Butera has announced a new licensing partnership with Jaipur Living for area rugs to debut next year at High Point Market. |
FOUNTAIN VALLEY, Calif -- Design icon Barclay Butera has announced a new licensing partnership with Jaipur Living for area rugs to debut at the spring 2020 High Point Market.
The collaboration will draw upon Butera's successful furniture collections with Lexington Home brands, including Newport, Brentwood and Malibu, with rugs for each lifestyle as well as a fourth collection which is on the horizon. Multiple designs and colorways will reflect the overall vibe of each lifestyle category.
In making the announcement, Butera said," I'm so delighted that my new partner Jaipur Living understands my brand and aesthetic and our customer needs very well. Our goal has always been to provide an easy integration of all of our licensed collections."
He noted that the program gives retailers, designers and showrooms the opportunity to merchandise and sell rugs designed specifically to coordinate with their furniture collections from Lexington. Newport will have fresh, coastal blue and white with splashes of glass green, soft sand and white. Brentwood will feature pearl gray and celadon green shades and a fresh new approach to formal yet comfortable living. The Malibu rugs will feature a curated feel with a collected global flair in soft neutrals
"We're thrilled to be entering this partnership with Barclay Butera. The approachable elegance of his designs are a perfect fit for Jaipur Living and our focus on meeting the needs of interior designers," said. Carl Henrickson, director of digital marketing and brand, Jaipur Living.
Lexington Home Brands launched its first two Barclay Butera furniture collections, Newport and Brentwood in Oct. 2017 at High Point Market.