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LOLOI TO FEATURE HAND HOOKED
DEMONSTRATION AT HIGH POINT
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Loloi Francesca hooked rug will be part of showroom demonstration in High Point
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DALLAS -- Loloi will take a hands-on approach to displaying its hooked rugs during High Point Market October 18 to 23. The company will feature a loom and an on-site weaver in its High Point Market showroom, IHFC D-320, to demonstratehow hand hooked rugs are created, according to Amir Loloi, company founder and president.
The hooked Francesca collection features textured designs which range from
boldly scaled florals and architectural gate patterns to geometric chevron
stripes and paisleys. Each rug is made of polyester with fibers that are stain-
and moisture-resistant. It will retail for $339 in 5x8.
"The process of hooking rugs can
be hard to visualize," said Loloi. "By featuring a loom and a weaver in
our High Point showroom, we are giving buyers a chance to see the
hand-craftsmanship behind our hooked products. We hope this live demonstration
enhances their understanding of our work, as well as illustrates our artistic
approach in our unique designs.."
10.13.14
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