| SEE THE RUGS FEATURED IN AMERICASMART'S NEW 'RETAIL MEETS DESIGN' TREND VIGNETTES
 AmericasMart's 14th floor vignette gallery at the July Atlanta market showcased inspirational visual merchandising by retailers whose businesses exemplify the intersection of design, retail and trends. |
ATLANTA -- A jam-packed second annual White Party introduced AmericasMart's guests to a new intersection of retail and design on Thursday night July 15, 2016. The signature event of the summer edition of the Atlanta International Gift and Home Furnishings Market, the party celebrated the Mart's new vignette exhibition entitled, 'It's All Here -- Where Retail Meets Design'.
The inspirational rooms lined the perimeter of the 14th floor exhibition gallery, and were open for viewing throughout Market and beyond. But the White Party, with its glitz and celebrity designer sightings, made the rooms even more special, lending an aura of a museum exhibit's gala opening night.
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The second annual White Party celebrated a new vignette gallery which featured rooms by some of the Southeast's top design-led retailers and merchandise sourced at AmericasMart.
Spotlighting rugs from Eliko, Jaipur Living and Loloi, the magazine-worthy vignettes were sourced with merchandise exclusively from AmericasMart showrooms. Jaipur Living joined Currey & Company and Atlanta Homes & Lifestyle magazine as sponsors of the party and the exhibition, which was curated by top design and lifestyle retailers from the Southeast region.
Award-winning designer Rozanne Jackson of The Iron Gate in Franklin, Tenn., uses a Kaisary collection rug by Eliko in an elegant dining room inspired by a blooming garden at midnight.
The vignettes were designed with an eye toward inspiring ideas for consumer excitement at point of sale, but also to point viewers to on-trend merchandise at AmericasMart showrooms. Everything to create each entire room, from furniture to accessories and area rugs was shoppable at the show.
"Retailers from across the globe turn to AmericasMart and The Atlanta International Gift and Home Furnishings Market for inspiration," said Dave Savula, executive vice president, AmericasMart Home, Gift and Apparel Showroom Leasing. "Our newest vignette gallery is the ultimate expression of that inspiration by showcasing how products from across our vast Marketplace can come together to create a profitable lifestyle shopping experience."
Silk Road cultures influenced the vignette by Nina Marie Nash and Jared Hughes of Mathews Furniture & Design of Atlanta, which features Loloi's hand-woven Edge rug in alternating strips of leather and jute.
Presented by AmericasMart Atlanta in collaboration with Atlanta Homes & Lifestyles magazine and RestyleSource, Retail Meets Design vignettes were created by leading retailers known for design: Steve Mckenzie's, Huff Harrington Home, Nandina Home & Design, and Mathews Furniture + Design, all of Atlanta; Tracery of Rosemary Beach, Fla., The Iron Gate of Franklin, Tenn. and Found of Mesa, AZ.
For his glamorous 'Retail Meets Design' vignette, Steve McKenzie of Steve Mckenzie's Interiors and Lifestyles in Atlanta chose a Jaipur Living rug from the Project Error by Kavi collection. The design is Paratem 2 in the Plum Kitten colorway. To see more Jaipur vignettes, click here. The seven inspirational vignettes featured in Retail Meets Design, which are comparable to retail pop-up shops, will remain open for the next several months according to AmericasMart officials. RestyleSource also presented trend vignettes in the lobbies of AmericasMart Buildings 1 and 2 during the July market.
A new favorite tradition, the White Party was the signature event of the Atlanta International Gift and Home Furnishings Market, taking place in the Vignette Gallery on Friday evening, July 15, 2016.