RUGNEWS.COM PARTY CENTRAL:
MAKE YOUR PARTY PLANS
FOR HIGH POINT MARKET
HIGH
POINT, NC - Make Rugnews.com your party
planning headquarters for the High Point
market. Check out our list of seminars and party
places for Oct. 18 to Oct. 23, 2014. Don't
forget to print the party list, using the
printer-friendly button on this page.
ooops! DID WE MISS YOUR PARTY? Let us know and
we will get it right away! E-mail
lwyman@rugnews.com.
Daily, Saturday, October 18 to Thursday, October
23
AMER RUGS
Showplace 3415
www.amerrugs.com
Amer Rugs will host daily dining during market in addition to daily drawings for prizes.
Saturday, October 18
ORIENTAL WEAVERS
IHFC G-276
www.owrugs.com
Oriental Weavers will celebrate the Grand Opening of its new 9,000 sq. ft.
showroom with a gala party from 4 p.m. to 7 p.m.
NEW MOON RUGS
Suites at Market Square G-2034
New Moon Rugs will host a wine and cheese party from 5 p.m. to 7 p.m.
NOURISON
IH 101
www.nourison.com
Nourison will host a cocktail party from 5 to 7 p.m. to celebrate a new collaboration with Michael Amini.
Sunday, October 19
LOLOI
IHFC D-320
www.loloirugs.com
Buyers and press are invited to celebrate the company's
10th anniversary
finale event with a live band, dancing, catered food and an open bar
at 5 p.m.
NOURISON
IH 101
www.nourison.com
Nourison will host a meet-and greet with Barclay Butera as he unveils his new collection from 4 to 6 p.m.
CAPEL RUGS
Market Square 112
www.capelrugs.com
Capel Rugs will host a wine and cheesecake party from 2 p.m.
to 5 p.m. to celebrate the latest additions to its licensed line of Biltmore
rugs.
Monday, October 20
FEIZY RUGS
Market
Square 145
www.feizy.com
Feizy Rugs will
host a tailgating party from 4 p.m. to 7 p.m., where attendees are welcome to
sport their favorite team jersey, enjoy a beer and toss a football for prizes
CAPEL RUGS
Market Square 112
Capel Rugs will host a Williamsburg getaway contest and ice
cream party. The contest prize includes a two-night deluxe stay for two people at the
Williamsburg Lodge in Williamsburg, Virginia, daily breakfast at the Traditions
Restaurant, Colonial Williamsburg admission for two, two Tavern refillable mugs,
$100 resort activities card and gift bag of Williamsburg products. The prize is
valid anytime between January 5 and June 30, 2015.
Retailers enter the Williamsburg getaway contest by submitting a business
card during a visit to the Capel showroom on Monday, October 20. The prize will
be awarded in a raffle at the end of the day as part of an ice cream party that
Capel is holding from 2 to 5 p.m. The party will feature vanilla, chocolate and
butter pecan ice cream.
SURYA SEMINARS
Showplace 4100
www.surya.com
Saturday, October 18
10 a.m.
Meet Candice Olson at "Coffee with
Candice"
Attendees are invited to a
meet-and-greet with designer Candice Olson. Questions regarding decorating,
design and the launch of her new outdoor products should be submitted
by Friday, Oct. 10. Ten questions
will be selected for presentation during a Q&A session with the designer. The
attendees who submitted the chosen questions will also be invited to participate
in a VIP chat with Olson and receive an autographed design book.
2 p.m.
How Video is Changing the Design
World
Join founder of The Design Network
(TDN), Jason Harris, as he moderates a panel discussion on how video is shifting
the paradigm for interior design and home fashion.
Panelists will include influential
interior designers and TDN stars who are actively embracing the power of video,
including Sara Lynn Cauchon, Anne-Marie Barton, Arianne Bellizaire, Lauren
Clement and Karen LeBlanc. The TDN team will also offer free personalized Video
101 tutorials in the Surya showroom daily during market.
Sunday, October 19
11 a.m.
Global Greats: Home Design's
Creative Hits from a Worldwide Perspective
Nancy Fire, founder of Design Works
International and design director of
HGTV Home will share the best in
worldwide design gleaned from her recent travels in Paris, Amsterdam, London and
Wales.
2 p.m.
Jerry Epperson on "The Evolution of
Style and Merchandising"
Jerry Epperson, founder and
managing director of Mann, Armistead & Epperson, Ltd. will share insights on how
shifting demographics, changing lifestyles and the advent
of new technologies are impacting style and merchandising trends.
Epperson will be available at the conclusion of the presentation to sign his new
book, 50 Years of
Furniture Styling.
6 p.m.
Fall Showroom
Celebration
Market attendees are invited to
explore Surya's newest introductions in home accessories while enjoying an open
bar and hors d'oeuvres, along with a DJ and dancing.
Attendees who schedule and honor an
appointment with a Surya rep will receive 10% off their market order.
In addition to scheduled events,
Surya will offer a complimentary hot, catered breakfast and lunch each day,
along with hors d'oeuvres and cocktails each evening.
HIGH POINT MARKET
SEMINARS EVENTS:
Saturday, October 18
8:30 a.m. to 9:30
a.m.
Greetings That Close More Sales
Presented by Philip Gutsell, GutSELL & Associates
Attendees will learn how to convert "I'm just looking" customers into buyers by
effectively engaging and developing immediate rapport.
10 a.m. to 11:00 a.m.
Turn Showrooming into Sales
Presented by Bonnie Melcher, Netsertive
Learn how to effortlessly turn showrooming into a tool that works. Melcher will
show how several retailers are leveraging an assertive online marketing campaign
to help them turn the tables on showroomers and keep Internet-savvy shoppers in
their stores. Plus, she'll share the latest Google search trend data,
explain how to spend a marketing budget more efficiently, and highlight the
power of retargeting, getting more people to buy.
11:30 a.m. to 12:30 p.m.
Create Your Own Money Making Referral & Testimonial Machine
Presented by Jeff Giagnocavo, Automated Mattress Profits/ Mega Mattress Margins
Testimonials and referrals can be so much more than, "Like us on Facebook, and
tell your friends about us." Every business should have its very own referral
and testimonial machine. This presentation will cover how to set up a system,
plus steps and tech tips on how to automate a system so every new customer is
asked for referrals and testimonials.
1 p.m. to 2 p.m.
The He Said She Said of Selling
Presented by Joe Milevsky & Lorna Hunter, JRM Sales & Management
Words can mean different things to men and women; so can body language. Hunter
and Milevsky will present an informative seminar, acting out their roles as they
demonstrate man versus woman, woman versus man, how they read each other and
make the emotional connections needed to succeed in a sales interaction.
2:30 p.m. to 3:30 p.m.
Making Money with Mattresses
Presented by Martin Roberts, Martin Roberts Design
Roberts will share secrets of improving sales and marketing efforts addressing
issues like, "How big should departments be?" “Where should they be located?" “How to increase add-on sales?" “How to create a retail experience?"
4 p.m. to 5 p.m.
Ten Top Trends for 2016
Presented by Michelle Lamb, The Trend Curve
Lamb will discuss what trends, styles and colors will drive business best in the
coming two years.
Sunday, October 19
7:30 a.m. to 9:30 a.m.
NAHFA Board and Membership Meetings
10 a.m. to 11 a.m.
State of the Industry with Jerry Epperson
11:30 a.m. to 12:30 p.m.
Promotional & Digital Strategies to Help You Finish 2014 Strong
Presented by Brad Lebow, Horich Hector Lebow Advertising
Lebow will discuss the advertising calendar for the remainder of the year and
show what America's leading furniture retailers are doing to drive retail sales
over the final two months of 2014. He will also look at the promotions and
creative executions across a variety of media that retailers will be using to
help reach their year-end sales goals.
1 p.m. to 2 p.m.
Amazon Marketplace 101: Selling on Amazon
Presented by John Reisen, Sr. CMM Lawn & Garden & Brent Avila, Sr. CMM Home
Learn how Amazon reaches a broad audience of unique visitors and how Amazon can
support the bottom line. This presentation will cover how retailers can take
steps to begin selling on Amazon's platform.
2:30 p.m. to 3:30 p.m.
It's Time To Embrace Omni-Channel! We'll Show You Why & How
Presented by Bill Napier and Patrick Bain, Napier Marketing
In this session, for retailers, brands, marketers and buyers, we will discuss
the five steps to create a successful omni-channel solution for today's wired
customer. Leave with a thumb drive copy of this presentation and many tools to
help you get started.
4 p.m. to 5 p.m.
Four Digital and Direct Mail Power Plays that Drive Traffic!
Presented by Doug Knorr, president, Knorr Marketing and Dan Kolle, director of
IT, Knorr Marketing
Learn how to get a bigger return on advertising by combining the latest digital
strategies with direct mail. Knorr and Kolle will present four advertising power
plays that combine digital and direct mail strategies to increase store traffic
and frequency shopping while reducing incremental advertising costs. This
seminar includes case studies and handouts.
Monday, October 20
8:30 a.m. to 9:30 a.m.
The Revolution of Next Generation Web Design
Presented by Jesse Akre and Ron Gordon, MicroD, Inc.
MicroD will explain how to be on the cutting edge of the industry by
implementing a web-first mentality.
10 a.m. to 11 a.m.
Difficult Customers
Presented by Margi Kyle, The Designing Doctor, LLC
Kyle will discuss how to avoid nightmare customer problems before they start and
how to handle the problems if they start. Learn how to business, create a brand
for a business, and deal with the many customer personalities.
11:30 a.m. to 12:30 p.m.
Amazon Marketplace 101: Selling on Amazon
Presented by John Reisen, Sr. CMM Lawn & Garden & Brent Avila, Sr. CMM Home
Learn how Amazon reaches a broad audience of unique visitors and how Amazon can
support the bottom line. This presentation will cover how retailers can take
steps to begin selling on Amazon's platform.
1 p.m. to 2 p.m.
Engage & Gain Clients Through Social Media
Presented by Eric and Brittany Highland of Knektion
Sponsored by LHI Designer
The session will discuss how to take social media to the next level, or give
direction on how to start at the beginning.
2:30 p.m. to 3:30 p.m.
The Psychology of Sales!
Presented by Brad Huisken, IAS Training
Learn what customers are thinking when they enter a furniture store for the
first time. Huisken will detail the real goal of a sales presentation, the three
types of customers that come into a furniture store and how to maximize each
potential customer type.
4 p.m. to 5 p.m.
Profit is EA$Y!
Presented by John Egger, Profitability Consulting Group
Egger will give real life, real time processes to increase the bottom line;
everything from how to get more out of suppliers to getting more at the
register.
Tuesday, October 21
8:30 a.m. to 9:30 a.m.
Successful Direct Marketing Strategies
Presented by Leo Bartsch, Mail America
Learn tried and true methods for ringing the register, and share your own
successful direct mail promotions with the group. Bartsch will discuss retailer
best practices for driving both sales and store traffic using direct marketing.
10 a.m. to 11 a.m.
Customer Experience: Your New Competitive Advantage
Presented by Donnie Surdoval and Lindsey Scapicchio, STORIS
Retailers competing with big box stores and growing ecommerce channels need to
recognize their customer shopping experience as the competitive advantage that
it is. Both the quality and quantity of touch points with customers has become
more important in curating a unique customer experience. Surdoval and Scapicchio
will discuss new technologies and revised organizational structures to help
retailers craft personalized shopping experiences that turn customers into
advocates.
11:30 a.m. to 12:30 p.m.
Strength in Numbers - Effectively Maximizing your Finance Sources
Presented by Marty Grosse, Furniche, LLC
Create seamless selling opportunities by developing and integrating multiple
finance sources. Discover ways to build financing into the sales process to
drive up average sales and build customer brand loyalty. Learn how to measure
and monitor the metrics of each finance source and build ongoing relationships
with multiple lenders. Learn the most important measurements in your business,
how to figure your metrics, what the best operators are achieving these days,
and see real-world examples of actions you can take to out-perform your
competition.
1 p.m. to 2 p.m.
Real Promotions by Real Furniture Retailers
Presented by Kyle Doran, R&A Marketing
During this presentation Doran will show real promotions that embody promotional
advertising, done by furniture retailers across the country.
2:30 p.m. to 3:30 p.m.
The NewÂÂÂÂÂÂÂÂ Local Market
Presented by Sev Ritchie, Tailbase
Ritchie will discuss how to profit and embrace the new market of Buy Online
Pick-up In Store. Integrating ecommerce is a necessary move to capture this
growing segment and maintain a healthy and thriving physical store.
4 p.m. to 5 p.m.
Omni-Channel Marketing
Presented by Jeremy Gustafson, Kreber
Kreber is an omni-channel marketing firm that presents ideas and strategies for
retail promotion, consumer-facing promotions and sales enablement. Both
retailers and manufacturers will benefit from seeing case studies that
demonstrate options for consumer engagement and savings in time/money within the
workflow.
10.13.14
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