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07252016 Nuloom Focuses Vegas on Designer License and Three New Collections

By Lisa Vincenti
7/25/2016
NULOOM FOCUSES VEGAS ON DESIGNER LICENSE & THREE NEW COLLECTIONS


Nuloom will introduce West Coast buyers to its first licensing program with New York designer Thomas Paul Fernez of thomaspaul. Shown, Fernez' Ellie printed flatweave.

LAS VEGAS -- Nuloom Rugs plans to use its time at Las Vegas Market, running from July 31-August 4, to introduce West Coast buyers to its first licensed rug program, three new collections, and also fresh designs in the existing Dynasty range. Nuloom had announced its collaboration with New York textile and pillow designer Thomas Paul Fernez of thomaspaul earlier this year (read story). At High Point, the New York-based rug manufacturer debuted the new program of 25 designs in hand tufted, printed flatweave and outdoor collections.

"With the many new releases we have at each market, our focus at this Vegas market will be on our new thomaspaul collection," said Koorosh Yaraghi, president of Nuloom Rugs, which has the exclusive license for the thomaspaul designer brand as well as Fernez's more affordable label, seedling by thomaspaul. "This new collection includes indoor and outdoor rugs with variety in design, construction, and functionality. This is our first collaboration with a licensing partner, and we are excited to showcase his work to visitors, West Coast designers and traders, and the local Las Vegas community."


The green floral design Paulina by thomaspaul is hand tufted in India with 100 pure wool wool.

Featured designs in the designer's program include Ellie, a printed flatweave, made in India of pure cotton with tassels for added boldness (MSRP $109 in 5x8); Jayde a machine-made flatweave, produced in India with 100 percent cotton (MSRP $109 in 5x8); and the hand-tufted wool designs Loretta, Mackenzie and Paulina (MSRP $249 in 5x8)

NULOOM INTRODUCTIONS

In addition to the company's inaugural licensing program, Nuloom adds several never-seen before collections for market shoppers. Taking its cues from classic Iranian masterpieces, Nuloom's debuting Sultanbad collection, which is machine made in Turkey of polyamide, updates traditional motifs. Sultanbad carries a suggested retail of $149 in 5x8. 


Machine made in Turkey, Sultanbad, above, marries traditional Iranian motifs and modern color combinations. Pictured below, the Perspective collection's Vanessa is power loomed in Turkey.


Also debuting during Vegas is a power loomed in Turkey with 100 percent polypropylene, the new Perspective range of printed indoor rugs carries a suggested retail of $149 in 5'3" x 7'7".

The indoor Juniper range which is hand tufted in India of 100 percent wool, will retail for approximately $219 for 5x8. Nuloom also adds new designs to its popular Dynasty collection, a line of machine made in Turkey rugs crafted with 55 percent polypropylene and 45 percent polyester.

"Our radically alternative designs are suitable for today's millennials at prices that offer affordability and make purchasing an area rug easy for first time buyers without having to sacrifice style," Yaraghi continued. "We believe that this will continue with years to come, and we hope that our new thomaspaul collection will successfully do just that in 2016. Nuloom's Las Vegas Market showroom is A406. 


 Fiona, part of the debuting Juniper collection, is hand tufted in India of wool.
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