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SERENA & LILY OPENS FLAGSHIP STORE IN WESTPORT, CT
For its fourth retail location, home decor lifestyle brand Serena & Lily has preserved and restored the historic Kemper-Gunn House in Westport, Conn., with interiors featuring its total assortment in a showhouse-type setting.
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SAUSALITO, Calif. -- Serena & Lily, the California-based lifestyle and home decor brand, announced the opening of its flagship, Serena & Lily Design Shop at the restored Kemper-Gunn House in Westport, Conn., on April 29, 2016. The store, the fourth bricks and mortar location for the company, will be more than 3,100 square feet of product on display in a full living environment.
Utilizing three stories of a classic Queen Anne Victorian home in a showhouse-style layout, the store is a completely new concept for the brand. A walk through the house will give visitors an immersive brand experience, showing how the product can be interpreted in a home setting, while maintaining the fresh, coastal aesthetic Serena & Lily is known for. The company's breadth of product - from bedding, bath, furniture, fabric, rugs, lighting, décor, nursery, and art -- seen in actual settings for the dining room, living room and bedroom.
Serena & Lily does private label rugs in natural fibers including jute and abaca, as well as indoor-outdoor rugs. The brand is perhaps best known in the rug category for its wool Dhurries. A total of 35 rug choices are presented on the Serena & Lily website.
Among the rug offerings at Serena & Lily is this striped wool Dhurrie, which retails online for $395 in 5x8.
Built in 1889, the Kemper-Gunn House is a historic landmark in the town of Westport. The house was slated for demolition to make room for a new development, but after years of campaigning from local preservationists, the house was picked up and moved in November 2014 to 35 Elm Street, where it sits today.
"We were drawn to Westport and this particular location because we saw an opportunity to bring our brand to a quintessential East Coast town in the most idyllic of showcases -- a historic mansion in the center of town," said Serena Dugan, co-founder and chief design officer. "It's a dream opportunity and project."
Serena & Lily has worked to preserve the original charm and character of the house, from the elaborate detailing in the exterior facade to saving the interior trim, hardware, hand-carved staircase, and stained glass windows.
KEY FEATURES
-A swatch wall featuring more than 300 original Serena & Lily textile designs.
-Rotating art displays featuring more than 150 original works by Serena and new and established artists.
-Design advisors on-site to offer inspiring solutions that incorporate Serena & Lily's product range. The service is free and customers are encouraged to bring in photos of their projects.
-Open to interior designers for private appointments, client meetings and presentations.
A Sausalito-based lifestyle brand, Serena & Lily was founded in 2003 when Serena Dugan, an independent artist and textile designer, met Lily Kanter, an accomplished executive-turned-entrepreneur. Serena's original textiles continue to anchor Serena & Lily's full home furnishings assortment.
The company, which sells predominantly on line now has retail locations in East Hampton, San Francisco, Los Angeles, and Westport reflecting the individual spirit of their locations, giving each store a unique flavor, while allowing customers to experience Serena & Lily products in a variety of settings.