CAMPAIGN FOR WOOL BECOMES NATIONAL INDUSTRY PARTNER OF
ASID AND PLATINUM SPONSOR OF ANNIVERSARY GALA
Patron of the The
Campaign for Wool, His Royal Highness The Prince of
Wales issued a video message to the ASID members
attending the organization's 40th anniversary
celebration on July 18th in
Boston.
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BOSTON -
The Campaign for Wool announced their
National Industry Partnership and Platinum sponsorship of the 40th
Anniversary Celebration of The American Society of Interior Designers (ASID),
at the Museum of Fine Art in Boston on Saturday, July 18.
The Campaign for Wool is a global promotional initiative led by Patron,
His Royal Highness The Prince of Wales. Issuing a video message from
the Prince to the ASID at a major gathering of the interior design
community, the Prince referenced the importance of America to the global
design industry.
The Campaign was launched by the Prince in the United Kingdom in 2010
and has quickly garnered leading brands and partners across the world
behind the natural, sustainable story of real wool. It is now active in
fourteen countries and has instigated impressive promotional activity in
both fashion and interiors attracting the world's leading brands and
designers. At the heart of the Campaign's agenda is to fulfill greater
understanding of the versatility, performance and luxurious beauty of
the fiber.
"As
a new National Industry Partner of the ASID, we are delighted to be a
Platinum Sponsor at this wonderful celebration and in this prestigious
location. Our Campaign aims are to create a network of true
understanding about real wool and to share this with the design world.
We find that those who respond best to our message, are usually dynamic
professionals with a measurable understanding of quality and style and
who, through their work have a need for performance and credibility from
the products they choose. Both of which real wool has on many levels.
And so this Platinum sponsorship commends our wool to the ASID, which
we know acts as a beacon for quality in design and design materials. We
wish you and your members continued success for the future and look
forward to participating in that journey." Bridgette
Kelly, Interior Textiles Director of The Campaign for Wool said.
"ASID
is proud of our new partnership with the Campaign for Wool. ASID honors
and represents those who are transforming lives for the better through
interior design and I believe The Campaign for Wool and its patron, His
Royal Highness The Prince of Wales, seek to promote similar values
through the campaign," said
ASID CEO Randy Fiser. "The Campaign seeks to educate the public about
the benefits and versatility in wool in order to support a global
community of small businesses and local farmers, whose livelihoods
depend on the wool industry. In this way, the Campaign seeks to
transform lives for the better. I look forward to the many ways our
organizations may collaborate in the future."
07.18.15
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