|DUE PROCESS STABLE TRADING PUSHES DESIGN ENVELOPE AT SURFACES 2018
Aaron Ward, senior vice president, and Gregory Bereza, executive vice president/partner of Due Process Stable Trading Company in front of a new Elemental collection rug at their booth at the 2018 Surfaces show in Las Vegas.
LAS VEGAS -- Notable among the cluster of broadloom and area rug exhibitors at The International Surface Event (TISE) 2018, held Jan. 30 - Feb. 1 at the Mandalay Bay Convention Center here, was area rug supplier Due Process Stable Trading Company (DPSTC).
Manning the exhibit stand for the Lumberton, North Carolina-based company were Aaron Ward, senior vice president, and Gregory Bereza, executive vice president/partner of DPSTC, both pleased with traffic at the show. "Pretty much every one of our West Coast partners pulled the trigger on all the new products we're showing here," Ward told RugNews.com. "We are premiering several new collections and designs within [existing lines] here at Vegas -- things we didn't even have for the Javits show," he explained, referring to The Rug Show New York, held in September 2017.
A hit with Surfaces shoppers, the new Elemental collection, displayed by Due Process in a full rug and in corner samples for all colorways, is hand-knotted in a Nepalese construction in loop and cut pile.
One new quality that was particularly well received, according to Bereza, was a new Nepalese series called Elemental. "We are really pushing the envelope with this construction. It's brand new -- wool and silk in varying diameters to create different pile heights. We haven't done anything like this before, and it was pretty much the big hit for us at the show," Bereza said.
"We needed to update our Nepalese production and SKUs, and this checked all the boxes. Everybody really liked it, and thought it was something fresh and different," added Ward. "It's a loop and cut pile. It's not only a mixture of techniques; it's also a mixture of materials and content. It's really a very high quality piece for Nepalese construction."
Due Process Stable Trading Company brought to the Las Vegas Surfaces show samples representing its faster-turning and newer products.
The DPSTC stand at Surfaces displayed samples representing about a third of the company's lineup, which is being reevaluated in light of a recent management reorganization and corporate restructuring. "We're sticking with stuff that is faster-turning and newer products," Bereza said. "People that have worked with Due Process have come to know what we've done in traditional rugs, so we brought one of each for quality so that those who have never seen Due Process, can see, feel, and touch them. What we brought was really a cross-section of what we're turning."
Bereza said that Due Process will again present the Surfaces intros at the upcoming April 2018 High Point Market and is readying several new collections to premiere at its Historic Market Square showroom, suite 216, in High Point, North Carolina.