Kasthall's 2017 Rug Collection Launched at Stockholm Furniture & Light Fair

2/21/2017

KASTHALL'S 2017 RUGS LAUNCHED AT STOCKHOLM FURNITURE & LIGHT FAIR

Kasthall debuts the hand-tufted Field wool bouclé rug at the 2017 Stockholm Furniture Fair. The rug illustrates the quartz pink tone seen at European shows in furniture, rugs and accessories.

STOCKHOLM -- Swedish rug maker Kasthall launched the first rugs of its 2017 collection at the Stockholm Furniture & Light Fair, Feb. 7 - 11, 2017.

The collection, called Arrival of Origin, combines loop-technology with a new three-dimensional technique for tufting inspired by the best of traditional craftsmanship. Showcasing the new technology are the first two releases of the collection: the hand-tufted Field and Madison rugs.

The idea behind the collection is to highlight Kasthall's design origins as well as its ability to look ahead and develop new crafting techniques. Kasthall has been refining the loop technique for several years, making a more three-dimensional expression in tufted rugs possible in the 2017 collection.

The ribbed boucle Field design by Kasthall is offered in narrow (above) and wide stripes (below), utilizing a loop technique to emulate the effect of wooden floor planks.

In this collection, Kasthall experiments with creating patterns by applying different heights of boucle. The surface in the higher boucle adds a new depth, creating shadows that subtly enhance the three-dimensional look and feel. The rugs are framed with a cut edge, adding a stylish and playful touch.

The color choices for the 2017 collection were inspired by pure materials such as paper, clay and chalk. The Field design is offered in five blended colors: Paris Blue, Rouge, Almond, Porcelain Pink and Blond. Each color has three threads, similar to old-fashioned package strings, with the base string in ecru intertwined with other colors. The rug is available in a wide stripe version (Medium) as well as in a smaller stripe version (Small). The loop technique creates stripes similar to the grooves in wooden floor. Suggested retail for a 5.6' x 8' Field rug is $3,030.

Kasthall's Madison hand-tufted boucle rug in pure wool is inspired by buildings and pavement in a graph relief pattern.

Urban environments and architecture inspired Kasthall's designer Maja Johansson to create the Madison rug's patterns reminiscent of building facades and blueprints of city networks. Madison's color schemes are also inspired by urban environments, pavements and concrete. The shapes are defined in a surface of three-thread yarn, creating a cohesive mix in a graph relief pattern, crafted by Loop technique. Suggested retail for 5.6' by 7.9' Madison rug is $2,060.

"I am very pleased that we have brought design together with new technology and production in our 2017 collection. We have a future-forward approach, using up-to-the-minute designs that are classic and timeless at the same time. And we use pure materials, like the wool we use every day. The entire collection is born of equal parts passion and respect for Kasthall and the company's design "legacy and the desire to create new expressions," said design director Lena Jiseborn.

Colors for the Madison design from Kasthall are influenced by urban environments and include bone, midnight, olive twist, sage and paper.

Kasthall's CEO, Eva Boding, wants to take inspiration from new sectors, both in art and fashion. "This is our first collection based on Kasthall's new strategy with an increased focus on design and innovation. We are a global design company with products that works for both private homes and public spaces. To maintain this position we must continually challenge and develop our products. Field and Madison, two rugs with an elegance and modern look, will create a beautiful setting in any room," said Boding.

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