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NAZMIYAL COLLECTION LAUNCHES NEW ONLINE RETAIL BRAND
Nazmiyal Collection's Bobby Jafari, manager of the new ModernVintageRugs.com site, said the online endeavor, which focuses on the mid- to upper-end of the market, will continue to be improved and grown over the next several months.
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NEW YORK -- Antique rug gallery Nazmiyal Collection debuts a new online retail brand to focus on mid- to upper-tier modern and vintage designs with the launch of ModernVintageRugs.com.
"We are targeting everybody in North America," Bobby Jafari, manager of the new website, told RugNews.com. "It is open to designers and non-designers -- to anyone looking for a rug."
The website offers a mix of brand new modern and contemporary rugs, mostly hand knotted and hand woven in a broad range of styles, including contemporary designs, Moroccan, Art Deco, traditional and more. There are approximately 4,000 SKUs currently online and Jafari anticipates more than doubling that figure in the coming weeks.
Above a modern design called Silk Shadows is made of a blend of 25 percent New Zealand wool and 75 percent bamboo silk retailing.
The assortment includes some higher-end hand-tufted designs in a broad range of styles. In addition, there is also a small selection of machine-made rugs, however those are in special constructions, such as a Wilton weave, Jafari said.
Luminance in graphite is a machine woven delicate floral made of 30 percent wool and 70 percent Luxcelle. It retails for $769 on Nazmiyal's ModernVintageRugs.com in a just larger than 5x7 size.
Nazmiyal, known around the world for its collection of antique rugs, will make many of its one-of-a-kind traditional decorative rugs and mid-century Moroccans and Scandinavian pieces available on the Modern Vintage Rugs website.
"What we tried to do is to cover the best of the lines -- so if it is machine-made, it will be a high-end machine-made. If it is hand tufted, then it is a high-end product for our customers," Jarari explained. "We want our new site to be compatible with Nazmiyal, so it will be higher-end goods."
A vintage mid-century Paul Klee Moroccan style oeuvre on sale via Nazmiyal's new ModernVintageRugs.com.