01292015 New Jaipur Showroom Embodies AmericasMart Strategic Direction

ATLANTA - A crowning achievement for both Jaipur Rugs and AmericasMart, the new 8,257-square foot Jaipur showroom on the 12^th floor of Building 1 was bustling throughout The Atlanta International Gift & Home Furnishings Market and The Atlanta International Rug Market in early January.

Strategically, AmericasMart's goal in Building 1 is to integrate its rug and home decor showrooms to reflect the cross-category buying preferences of consumers, designers and retailers.  It will also enhance traffic across all floors.  The strategy dovetails with ongoing efforts of rug companies like Jaipur to expand market share by offering customers total home furnishings solutions.

"The continued integration of RUG and HOME throughout the expansive Building 1 realigns the building's product mix with the way buyers shop, featuring complete and highly styled displays that inspire creative design while sharing the products that modern, design-conscious consumers truly want," explained Dave Savula, executive vice president in charge of AmericasMart Home and Gift leasing, at the Jaipur showroom ribbon cutting ceremony.

Indeed, the new showroom affords Jaipur extra space needed for creative displays of integrated home décor categories. "As Jaipur continues to develop beyond the boundaries of a rug business, it made sense to move from the third floor to the home furnishings floor and expand our space," said Jaipur CEO Asha Chaudhary.  "By incorporating more home décor and accessories pieces such as pillows, poufs and throws, Jaipur's Atlanta show space will easily become a destination showroom for interior designers and home store businesses," she added.

Atlanta interior designer, Suzanne Kasler, concurred.  The guest of honor at a January 11^th luncheon and book signing to celebrate the new Jaipur showroom, Kasler told RugNews.com she was impressed with Jaipur's new themed displays and with the breadth of product available within each look.  The Kasler event concluded the first Design Camp, Atlanta, which packed the theater at AmericasMart with over 600 interior designers for a two-day program hosted by HGTV stars and Design Camp founders, Lori Dennis and Kelli Ellis.

Jaipur's showroom exuded a brand personality that is distinct in its categories, reflecting an organic look conjuring boutiques in hip design districts of NY, LA and London. Displays always told multi-layered stories, with rugs, poufs, pillows and throws seamlessly integrated throughout.

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