04222017 Jaipur Living Introduces 10 New Collections, Expands 26 Best-Selling Lines

4/22/2017

JAIPUR LIVING INTRODUCES 10 NEW COLLECTIONS, EXPANDS 26 BEST-SELLING LINES WITH NEW DESIGNS

Jaipur Living grows its popular kate spade new york collection at April High Point Market with new designs like Greenpoint (GRE02).

ATLANTA -- Kicking off the spring 2017 High Point Market, Jaipur Living debuts 200-plus introductions, marked by 10 new rug collections and additions to over two dozen of its best-selling product designs. The introductions span key categories, including machine made, hand-tufted, shags, flatweaves, handknots and striking new robo-tufted constructions.

"In the past year, our focus has remained on delivering highly-curated product assortments, with an eye on the amazing designs, product quality and accessible price points that our clients seek," says Asha Chaudhary, president and CEO, Jaipur Living.

"This market, all of our introductions were designed in direct response to the business needs of our retail and designer clients. This includes larger sizes - 9x12 or larger - for dozens of our new and best-selling designs, an increased selection of high-quality machine-made rugs, and an expanded swatch program," she adds.

Jaipur Living introduces Cirque (CIQ04) at its High Point showroom, Showplace 3300.

During High Point Market, the brand's product mix will come to life in beautifully-layered, texture-rich vignettes. Stunning, large-scale graphics from Jaipur Living's first-ever lifestyle campaign, Freedom Habitat, are vividly positioned within the displays, showcasing a free-spirited creative aesthetic that embraces individuality and the everyday.

"Freedom Habitat is a visual celebration of diverse patterns, colors and textures, demonstrating how today's consumer wants to live. It's a vibe that is all at once bohemian, modern and cosmopolitan," says Li Kurczewski, creative director, Jaipur Living.

"In line with this, we set out to put our best ideas, inspiration and merchandise in the hands of market-goers with our refreshed showroom experience. Shags are a main statement, as well as gorgeous, timeless neutrals. Lofty styles with subtle textures that look like aged patinas, and modern abstracts mixed with soft flowing geometrics," adds Kurczewski.

This vibrant design from the Greenpoint collection by kate spade new york debuts at High Point Market (GRE03).

Jaipur Living's designer series will also see updates to the popular collection from kate spade new york home, celebrated with a special "Sips & Sweets" meet-and-greet event with Debs Camplin, senior vice president of design for the brand's home furnishings collection.

On Saturday, April 22 from 4:30-5:30 p.m., Debs will join guests for an intimate shopping experience, exploring kate spade new york's sophisticated and spirited assortment of rugs, pillows and throws at Jaipur Living.

Then, on Sunday, April 23 from 3-4 p.m., Jaipur Living will bring back its popular Chai Talk series with 'Rugs 101.' Hosted by Jaipur Living's award-winning Product Development team, the one-hour session will educate and inform attendees on the intricate differences between rug constructions -- including what to look for in texture, quality and longevity to help find just the right rug for any space.

A fresh take on tribal, Jaipur Living's Desert collection's high-performance indoor outdoor flatweave rug is inspired by the traditional kilims of the desert region.

The Jaipur Living showroom at Showplace 3300, High Point, will be open daily from 8 a.m. to 8 p.m., Friday, April 21 - Wednesday, April 26. Market attendees are also invited to stop by and enjoy Jaipur Living's catered vegetarian lunch from 11:00 a.m. - Noon daily.

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