12102014 HRI Named Trailblazer for Elite Collection

NEW YORK --The new Elite collection by Harounian Rugs International (HRI), which was previewed to retailers and designers here in September, has received a Trailblazer Award for product uniqueness. The line will be expanded to include additional designs and colorways at the company's AmericasMart showroom, Space 6-A-1 in Atlanta during the International Area Rug Market in January.

HRI was selected for the HFN magazine award for its strong commitment to innovation and creativity as well as merchandising strategies and marketing.  The Elite collection, which is hand-knotted of wool in India with a suggested retail of $2,999 for the 6x9 size, has several distinctive qualities that earned the award according to Greg Jordt, executive vice president, sales and marketing of HRI.

"This is a new look you will not see anywhere [else]; anyone who does handmade business wants this rug," Jordt said, noting that response has been extremely positive and HRI is already selling into initial production. The line has a special white finishing wash to give a white cast over the entire rug, and rugs are sheared very low for a vintage look that appeals to high end designers.

The Atlanta International Area Rug Market will take place January 7 to 10 at AmericasMart.

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