COURISTAN RELOCATES TO LARGER LAS VEGAS SHOWROOM, PRESENTS UNIFIED BRAND LOOK
Couristan is moving to a 4,530 square foot showroom in Building B in time for the upcoming July Las Vegas Market to accommodate its growing area rug and broadloom collections.
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NEW YORK -- Broadloom and area rug manufacturer Couristan is moving to a new, larger showroom space, Building B (B360), at the Las Vegas World Market Center for the July market.
The new space, which is about 4,530 square feet -- much larger than Couristan's prior Vegas showroom in building A -- will allow the New Jersey company to present not only its growing area rug assortment but to showcase its expanding range of broadloom and indoor-outdoor designs.
"We are still in process of moving ... we are moving to a larger space that mimics our High Point showroom as far as the overall appearance, square footage, and how the racks are set up," Larry Mahurter, VP of marketing, told RugNews.com in an exclusive interview. "The new showroom will have a Couristan cafe, will feature well over 300 rugs and showcase our new broadloom displays, including our 96-pin broadloom frame and our indoor-outdoor display. There will also be docking station."
Couristan returned to High Point in the fall of 2017 -- after a nearly decades-long break from the market -- with Showplace showroom #2350.
Couristan's new Las Vegas showroom will be similar in design to the company's High Point, N.C. space (above), which premiered at the October 2017 market.
"The new showroom is basically the same footprint as High Point. The whole point is that we are trying to have consistencies in the appearance of our showrooms from each of these markets."
Mahurter noted that the two primary reasons for the move included Couristan's decision to pull out of Atlanta market and that the company's expanded product offering had simply outgrown its existing space in Vegas.
"Our product line has grown immensely. We have introduced 18 new collections this year and 86 new broadloom products, so the showroom space required attention," Mahurter continued. "We felt Vegas and High Point were the two large destinations where we had to make a bigger and better presentation to show all our rugs to West Coast and East Coast dealers.
"Our new space is going to represent one brand in feel and theme. it's identical to our High Point showroom, which we had great, great feedback on during our last two shows."
The company plans a celebratory party and ribbon cutting during the summer Las Vegas Market.