WAYFAIR CLAIMS WORLD'S LARGEST LIGHTING SELECTION; LAUNCHES ONLINE 'HOME RENOVATION HEADQUARTERS'
|
BOSTON -- Wayfair Inc. today announced the expansion of its lighting offering at Wayfair.com to deliver what the company claims to be the world's most extensive lighting selection across a wide range of styles and price points. Wayfair.com's new Home Renovation Headquarters makes it easy to shop by showcasing top-selling lighting products as well as inspiration and specialized expertise to assist customers throughout the entire home improvement process, from product selection to installation.
"At Wayfair, we pride ourselves on delivering a superior shopping experience with unmatched selection, inspiration and resources that help our customers make the right choices for their homes, every step of the way,"said Steve Oblak, senior vice president and general manager,Wayfair.com. "From entry-price table lamps to top-of-the-line crystal chandeliers, Wayfair.com offers lighting solutions for any home improvement project, no matter the style or budget."Â
Range of Home Improvement Products
Wayfair's Home Renovation Headquarters provides a variety of resources for shoppers looking to update their homes, from inspirational design ideas to helpful buying guides, such as the Chandelier Size and Placement Guide, the Ceiling Fan Buying Guide and Outdoor Lighting Ideas. A team of expert product specialists is also readily available to guide customers through purchasing decisions. In addition to lighting, Wayfair's Home Renovation Headquarters includes products and resources for a wide range of home projects with solutions spanning flooring, fixtures, hardware and appliances.
Gaining Traction with Contract Market
"Wayfair's lighting selection not only provides lots of options for consumers, it is also particularly popular among trade and business customers who are increasingly seeking us out,"Oblak added. "From office space to residential redesigns to hospitality projects, we are gaining traction with the trade and business segment by partnering with our suppliers to offer the right mix of products, dedicated account management service and expertise to meet the needs across a variety of projects."Â
In addition to a dedicated spot in the Home Renovation Headquarters, Wayfair's lighting selection is prominently featured in the brand's print catalogs as well as curated sales events at Wayfair.com. Business professionals in the decorating and design professions as well as in the office, healthcare, education, property management and hospitality industries can access Wayfair's lighting selection at competitive price points through the Wayfair Business and Trade Services at Wayfair programs.
Customers in select markets are now also able to purchase assembly and installation services at checkout. In one seamless e-commerce experience, shoppers can conveniently complete home improvement and decorating projects from start to finish.