LAS VEGAS --World Market Center has formed  a strategic alliance with Koelnmesse to feature highlights of the  IMM Cologne furniture show during the inaugural Las Vegas Market, July 25 to 29.

 IMM Cologne is an international trade fair for the home furnishings sector with an annual event each January. This is the first time Koelnmesse has taken the Ideal House Cologne exhibit abroad and is exhibiting highlights of their fair in the U.S.

"We are very pleased to welcome IMM Cologne to the inaugural Las Vegas Market,€VbCrLf said Tim Branscome, director of international development for World Market Cente.  "Our strategic alliance allows us to extend resources and product offerings from international exhibitors to our buyers, and to bring this unique European content and community to the United States for the first time.€VbCrLf

 "The collaboration  further demonstrates our commitment to establishing World Market Center as an international market,€VbCrLf said Shawn Samson, a managing partner of World Market Center.

In Ideal House Cologne, two internationally known designers are selected to present their visions of tomorrow's living to industry professionals attending the trade fair. The designers chosen often push the envelope in terms of design and imagination, creating unique and unconventional visions for the living spaces of the future. 

"We are pleased  to be presenting highlights from our trends manual as well as Ideal House Cologne at Las Vegas Market,€VbCrLf said Udo Traeger, vice president of the Fair's Furniture, Interior Design & Textiles division. "World Market Center is an ideal venue for us to offer a taste of IMM Cologne to the United States and at the same time promote awareness of our annual furniture fair.€VbCrLf

 International Pavilions at WMC

  Located in North Hall 1 at World MarketPlace at the  Las Vegas Convention Center, the International Pavilion will connect buyers and sellers from around the world.

The International Pavilion will be located adjacent to International Lifestyle USA^,  a "show within a show€VbCrLf organized by Messe Frankfurt in cooperation with World Market Center. It will showcase highlights from the  Heimtextil and Ambiente shows from Frankfurt.

World Market Center's International Pavilion will also feature stands and representation from such other trade fairs as  Salon Du Meuble de Paris; ABIMAD, Sao Paulo, Brazil; International Furniture Fair, Singapore;  Expo Mueble International, Guadalajara, Mexico; Cebu International Furniture and Furnishings Exhibition Cebu, Philippines;  International Famous Furniture Fair,  Dongguan, China, and Movelsul Brasil Furniture Show,  Bento Goncalves, Brazil.