Issue Date: 2010 DECEMBER, Posted On: 12/13/2010

12102010 World Market Center Enters Partnership with Gift and Home Trade Assoc.


LAS VEGAS – World Market Center Las Vegas has entered into a strategic partnership with the Gift & Home Trade Association (GHTA) for 2011. The goal is to bring new buyers to Las Vegas markets, while also increasing membership numbers for the national association,according to the World Market Center.

Under the program, World Market Center Las Vegas will give away 500 free association memberships to new gift buyers who register and attend the Winter Las Vegas Market, Jan. 24 to 28, 2011. Complimentary memberships will be available to gift store buyers who are either completely new to market or have not been to the Las Vegas show for three market cycles. All qualifying buyers also must be in attendance at Winter Market to obtain the membership.

Aside from not having to pay the $100 membership fee to join GHTA, all members will receive a variety of benefits by joining the trade association, including access to the annual all-member conference featuring nationally recognized speakers, networking and cocktail receptions at major industry shows in Dallas, New York, Las Vegas and Atlanta and special discounted rates to Icon Honors, an awards program at AmericasMart.

Additionally, members will be eligible for health insurance, discounted pricing on trade publications, monthly e-newsletters highlighting association news and events, e-clips, a monthly listing of articles of interest, the Brandwise Gift and Home Index, discounted credit card processing, a free 20-minute session with the GHTA attorney and a  website with a members-only section.

Meanwhile, specific benefits for retailers include access to the Independent Retailers Resource Center website, which provides retailers with information and tools to brand and publicize their stores, as well as the Retailer Help Desk, which gives retailers the opportunity to e-mail retailer-specific questions to the GHTA for consideration. They also will be provided with educational opportunities at various events seminars, quarterly webinars and retailer-to-retailer breakfast seminars at major trade shows throughout the year.

“This new partnership with the Gift & Home Trade Association further solidifies our ongoing commitment to grow the gift industry in Las Vegas,” said Robert Maricich president and chief executive officerof World Market Center. “We think this will be an attractive incentive to bring new gift buyers to our market and a way for our gift vendors to gain more exposure for their brands and expand sales opportunities.”



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