Issue Date: 2008 FEBRUARY, Posted On: 2/24/2008

02222008 Karastan Names Preston for 2008 Ad Campaign



ATLANTA, GA – Actress Kelly Preston will star in the 2008 'Make a Statement' national ad campaign for Karastan carpets and rugs.

Preston has appeared in a range of films including Jerry Maguire, Citizen Ruth and For the Love of the Game.  Six versions of the ad, four for rugs and two for carpet, will begin to run in April issues of shelter and lifestyle publications. The media buy includes Architectural Digest, Coastal Living, Departures, Domino, Elle Décor, Food & Wine, Martha Stewart Living, Metropolitan Home, Southern Accents, Traditional Home and Veranda.

Kelly Preston strikes a “reflective” pose on Tiana from Karastan’s Shapura Collection.

“Kelly Preston’s passion for work and family, and her desire to be the best, are qualities that are central to Karastan’s core values,” said David Duncan, vice president of residential marketing. “Her distinctive, singular style, devotion to both her family and career, and lifelong love of design reflect the key traits of the Karastan consumer.”

“Kelly’s love and respect for the environment, and her determination to make eco-friendly choices when it comes to her home and family, also make her a natural fit for Karastan,” Duncan continued. “2008 is a pivotal year for our company in terms of our ambitious green initiatives. Kelly’s dedication to green products and causes will help attract similarly minded consumers to the Karastan brand, creating new opportunities for our valued retail partners.” Preston is a supporter of Beyond Pesticides, a national research and advocacy group dedicated to eradicating the use of toxic pesticides, and Save Our Seas, a non-profit organization that aims to preserve, protect and restore the world’s oceans for future generations.

A wide-ranging interview with Preston, posted on Karastan’s website, reveals her love of creating beautiful, comfortable, and one-of-a-kind home environments for her family.

“Kelly’s warm, approachable way and her unique sense of style are traits that millions of Karastan consumers can relate to, in the same way they feel a true connection with the Karastan brand,” said Duncan. “One of the consistent goals of the “Make A Statement” campaign has been to connect consumers with our retail partners, an achievement that Karastan continues to build upon year after year.  We’re thrilled to welcome Kelly, a true ‘statement maker,’ to the Karastan family, and are excited about the pivotal role she’ll play in driving traffic to our retailers,” said Duncan.

Visitors to Karastan’s Web site can read an interview with Kelly Preston and  view a clip of Kelly on Extra as she poses for Karastan and get a closer look at the 2008 “Make A Statement” ads.


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