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Issue Date: 2009 FEBRUARY, Posted On: 2/5/2009


02052009 Safavieh Introduces Hand Tufted Martha Stewart Rugs, New Catalog
 

SAFAVIEH UNVEILS FIRST
MARTHA STEWART 
HAND-TUFTED COLLECTION


Geranium Leaf design is one of the new hand tufted rugs being introduced by Safavieh  in Las Vegas as part of the Martha Stewart Rugs program. Made in India, it will retail at $825 in 5'6" x 8'6" size.
 

LAS VEGAS --  Safavieh will introduce the first Indian  hand tufted rugs in the Martha Stewart Rugs licensing program at the Las Vegas World Market, according to Arash Yaraghi. Safavieh's showroom is located in A-101.
The World Market runs Feb. 9 to 13, 2009.

Retailing at approximately $825 for 5'6" x 8'6" the new rugs bring the Martha Stewart Rugs collections into the moderate price bracket.

“In the current economic environment, the new category brings exceptional value to consumers who want quality, style and greater affordability in decorative home productst,” Yaraghi explained

“The first hand-tufted Martha Stewart Rugs will be shown in Las Vegas, but we have plans to add many more in High Point this Spring,” Yaraghi said.

“The collection focuses on re-creating expensive hand-knotted looks using high-quality hand-tufting. Proprietary effects created with hand-tufting in combinations of viscose and New Zealand wool allow us to cover all price points with the Martha Stewart Rugs collection,” Yaraghi said. 


SAFAVIEH PUBLISHES NEW CATALOG
FOR MARTHA STEWART RUGS


New Martha Stewart Rugs Catalog from Safavieh will
be introduced in Las Vegas

Safavieh will also unveil its new Martha Stewart Rugs catalog for 2009 at the Las Vegas  World Market Center..

The full-color 48-page catalog will be offered to Martha Stewart Rugs dealers free of charge for distribution to their customers. The book showcases five categories of rugs, including Tibetan, Nepalese, Oushak, cotton rugs and the  new hand-tufted category.

Yaraghi said  new environmental photos of rugs in actual room settings have been included in the new catalog, along with photos of rugs introduced during 2008.

“This is the print component to Martha Stewart’s multi-media consumer outreach program,” said Arash Yaraghi, a company principal.

Yaraghi  also announced a new micro site produced by Martha Stewart Living Omnimedia (MSLO http://products.marthastewart.com.

The micro site, when completed,  will display Martha Stewart's  licensed product in all categories. It will highlight new rugs and lead consumers to Martha Stewart Rugs dealers across the country.

“Consumers have asked for the micro-site so that they can quickly find everything available in the marketplace from Martha – from crafts to home decorating to food,” Yaraghi said, noting that www. Marthastewart.com  also has a “shop” section featuring the rug collection.

In a further marketing announcement,  Safavieh noted that  that Susan Salk, a  frequent Today Show guest and decorating expert for ivillage.com, has  created a segment that appeared last week on Today featuring the Martha Stewart’s wool flatweave Sunstripe rug ($600 for the 6’4” x 8’7” size). Called “Cozy up Your Décor,” the segment can be seen at http://today.msnbc.msn.com/id/
26184891/vp/28912352#28912352

02.05.09


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