|BIG BOX & E-TAIL FAVORITES FROM NEW YORK HOME FASHIONS MARKET, PART 2
Elaborate vignettes allowed area rug vendors to present their take on top fashion directions. Clockwise from top left, Nourison, Home Dynamix, Oriental Weavers, Mohawk Home.
NEW YORK -- With five new area rug makers expanding their presence in NYC this fall alone (read more), competition continues to heat up at the New York Home Fashions Market, where success hinges on offering the latest fashion looks.
The area rug vendors catering to the big box and online retailers shopping the market hit all the right style notes with their latest introductions. In fact, many of the latest collections and designs being rolled out in NYC allowed rug vendors to offer market buyers the opportunity to snap up exclusive looks based on top trends in the industry. Top retailer requests included soft and plush solid and patterned rugs, highly textured looks, updated vibrant traditional looks, tonal transitional and contemporary styles, active solids and, of course, subtle to bold abstract motifs as well. Fall market certainly had something for everyone.
RugNews.com was on the scene to discover what made show shoppers open their wallets and spend. Below in Part 2 of this two-part series, are the fashion favorites of fall market from Loloi to YMF/Creative Home. Make sure not to miss Part 1, where RugNews.com sussed out the hits from Carpet Art Deco to Linon.
Loloi devoted ample real estate to its vibrant Ankara collection of printed rugs, along with printed "carpet" pillows and poufs during New York Home Fashions Market.
Mohawk Home rolls out its graphic Moderne collection at New York Market in bolder, brighter colorways.
Momeni makes its 30th Street showroom permanent and continues to generate interest in its growing Novogratz license program.
Natco introduces Adore by in-house star designer Ozlem, who now gets her own label in the rug maker's line. The Adore collection features a soft yarn that mixes double-point and drop stitches for subtle texture.
Nourison adds many softer pastels and trending tonals to its offering for New York Home Fashions Market, but stopped buyers in their tracks with the digitally printed photo realistic Le Reve collection.
Orian Rugs debuts the Riverstone collection featuring a new uber-plush construction for shoppers at New York market.
Oriental Weavers packs fashion and value into Felicity ($99 in 5x8), a collection of soft, plush machine-made designs that scored with big box buyers shopping NY Home Fashions Market.
Rizzy Home's bright Bohemian-inspired area rug designs from the machine-made polypropylene Princeton collection were popular with New York shoppers.
Rugs America fills much of its new showroom with the debuting CosmoLiving by Cosmopolitan license program of fashionable rugs.
Safavieh's Winston collection, with its soft hand and antique patina, was a hit with buyers shopping the company's Broadway showroom during New York market.
Tayse had a strong reaction to its new machine-made Venice collection, which is on its way to being a 2018 success story based on NY buyers' response.
TRANS-OCEAN BY LIORA MANNE
Trans-Ocean debuts its second NYC showroom near the Textile Building and showcased its latest collections, including the hit indoor-outdoor lines pictured above.
United Weavers sets up a permanent space in New York at the fall market and said New York shoppers were loving the company's updated Southwest lodge looks.
YMF/Creative Home, which just announced the addition of a Juicy Couture line of home items, continues to grow its boho-styled French Connection assortment.