Issue Date: 2018 MARCH, Posted On: 3/9/2018

03092018 The Ultimate Fast Fashion Guide to Rugs at NY Home Fashions Market, Part 2
By Lisa Vincenti and Carol Tisch


NEW YORK -- The whole concept of "fast fashions" has engulfed the area rug industry and no place is that trend more apparent than at New York Home Fashions Market -- a show that caters to mass market, online and catalog shoppers looking for affordable quick fixes.

Once a category that trailed the hot new looks on the fashion runways of New York, Milan and Paris by several seasons, area rug designs now move in lockstep with apparel. And the "ready-to-wear" collections being shown to retailers during NY market best be reflective of what's happening on the catwalks.
Safavieh's Arash Yaraghi tells RugNews.com, "Retailers are always looking for innovative, imaginative and expressive products that fulfill consumers' needs and expectations. To that end, we always try to deliver products that catch their eye because they know these items will strike a chord with decor-savvy consumers."

"Retailers are very consistent on what they are looking for when they travel to the NYC Market -- Newness, product that is priced right and items that will continue to drive profitable sale," said Nourison's VP of sales, Paula Paquette. "The focus will be on product that we describe as 'fast fashion'  along with value-priced items. We will show product that will include brights and trend-right colors that will drive impulse buying. The end customer is reacting to color, value and differentiation in items. They are challenging us to be more creative and we will have that product available for retailers this market."

But the having the right fashions without hitting the correct value proposition for New York Home Fashions Market buyers isn't enough. "Even with the positive economic environment retailers are still looking for the best values for their customers -- more than ever," explained Rizzy Home's Steve Roan. "Design, pattern, and colorations are still what draw the attention, but the 'value' needs to be evident. Being a direct manufacturer helps us provide this to our retailers."
Trans-Ocean's Stephen Hoberman pointed out, "The trend is clearly driving incredible style and fashion into perfectly attainable pricing, and that is where this market is strongest. Mass merchants are able to offer fashion and value with very reasonable production times. So we try to offer differentiation. There is a general 'sameness' within the industry with respect to product. We try to be true to our designer's vision to help us stand apart a little bit while still offering the value and fashion that customers expect."
RugNews.com continues its exclusive roundup of the "fast fashions" on show for big box, catalog and e-commerce players stepping out to New York Home Fashion Market this spring in Part 2, where we tour the showrooms of Natco to Trans-Ocean by Liora Manne. Make sure not to miss the fashion scoop in Part 1 where we showcase companies from Carpet Art Deco to Momeni.

295 Fifth Ave., Suite 212

Natco/Central Oriental debuts new designs in the multi-dimensional Structures collection of sculpted rugs made with its own Dream Step technology.

Natco introduces several new rug designs in its latest collections including the domestically manufactured Structures collection, crafted of Natco's proprietary "Dream Step" yarn. Produced at the company's factory in Maine, this high pile quality features extremely soft yarn in a range of patterns with multi-dimensional texture. The MSRP is $199 in 5'3" x 7'7". "We are offering this quality in multiple colorways to provide a wide variety of options for the dealer and we have the ability to make exclusive designs if so desired," said Mark Ferullo, Natco executive vice president. "The Structures collection is really a tremendous value combining our proprietary yarn system and U.S.A. manufacturing."

Natco is also highlighting its new Century Shine collection, made of an ultra-soft, heat-set polypropylene fiber incorporating a shiny polyester yarn to give the rugs a metallic sheen.

"We also will be introducing a wide variety of indoor-outdoor rugs, as well as three new imported shag qualities. We are looking forward to embracing the road ahead and paving the way to continued success," Ferullo continued.

295 Fifth Ave., Suite 114

Nourison unveils a new collaboration with Studio NYC Design featuring area rugs, pillows and throws in nature-inspired patterns like the Current Rug in Midnight Teal.

Nourison introduces its latest partnership with Manhattan-based Studio NYC Design during NY Home Fashions Market week (read full story ). The new collaboration creates an affordable luxury collection of rugs, pillows and throws. Pillows and throws will range from $49.99 to $199.99 MSRP and area rugs from $199 to $999.|

In addition, Nourison will also be adding fresh looks to its popular Kathy Ireland license program growing her Pelham collection of cotton/polyester woven flatweaves with the addition of some global geometric styles. The company also continues to grow its scatter program introducing new lines featuring native styles, tribal designs and Persian motifs.

137 W. 25 St., 12th Floor 

Obeetee culls from multiple weaves and collections to curate its Green lifestyle shop. Shown, the Seeri hand-tufted rug in blue and ivory.

Obeetee brings its lifestyle shop concept to the spring New York Home Fashions Market after a thumbs up from international retailers at Domotex in January. Fine-tuned for the U.S. market, the four lifestyle shops include Boho, Hip, Found Rug and Biophilia or Green Shop (read story).

According to Angelique Dhama, chief marketing officer for the company, Obeetee is expecting a strong response in New York to the Green Shop, a Domotex hit with its contemporary and textured designs in hand-tufted, hand-knotted and hand-woven styles in every yarn from PET, to wool, jute, hemp, organic cotton and nettle. Dhama said the growing demand for old rugs is addressed in the Found Rug lifestyle. "A lot of people wish their grandparents had kept a rug to hand down to them, so in Found Rugs you can buy an Obeetee rug that looks pretty old. We distress it enough that you get the feeling of having inherited a rug." 

1261 Broadway, Suite 1108

The Providence collection by Orian Rugs premieres in New York with digitally printed designs that mimic luxury hand-knotted carpets. Shown, Makayla in rust.

Orian brings its 2018 introductions to New York City in diverse collections, with the spotlight on looks tailored to e-commerce and the channel's millennial consumers. The Providence collection's nine designs showcase a diverse range of styles with patterns digitally printed to replicate hand-knotted carpets with vibrant colors on a low profile base of polypropylene and cotton pile.

The South Carolina-based Orian fulfills market demand for fashion shags with the new Bedouin collection. The line evokes long-haired wool Moroccan tribal rugs with irregular patterns machine made with 100 percent polypropylene.  

295 Fifth Ave., Suite 719

Oriental Weavers introduces 20 new collections at the spring 2018 edition of New York Home Fashions, including Posh.

Oriental Weavers premieres more than 20 new collections as part of its 2018 introductions for buyers stopping by its 295 Fifth Avenue showroom during spring market (read story). The company's debuts include a range of styles and constructions from the plush global patterns of Posh, crafted of 100 percent microfiber polyester in Egypt, to Angora, a Tommy Bahama Home licensed rug collection of Soumak designs hand-knotted of wool.

295 Fifth Ave., Suite 1504

Rizzy Home enriches its hand-tufted Vogue collection's abstract designs with high/low cut and loop pile and hand shearing for a sculpted texture.

Rizzy Home will focus its area rug introductions in New York on trending colors and styles in a range of fresh constructions. The new Vogue collection, for instance, features nine modern abstract designs hand-tufted with alternating pile heights from low tightly looped pile, to high cut pile that's sheared by hand to create a rich sculpted appearance. The suggested retail is $799 in 5x8.

The company continues to grow its machine made rug assortment with new collections in polyester, polypropylene, and shrink yarns. In the home textile category new pillows will debut, and Rizzy's recently introduced hospitality-focused range will also be on show. "We have essentially rebranded the 'Rizzy look' over the last 12 months in our rug offerings, and continue to lead on color and design in the textile arena," said Rizzy's Steve Roan. "Plus we are now coordinating across product lines to allow retailers to truly single source for their stores."

902 Broadway

Safavieh focuses spring 2018 market week on eye-catching fashion colors of its new Merlot collection.

Safavieh offers buyers shopping New York Home Fashion Market a variety of fashion focused area rugs introductions, including bold bohemian styled designs. The Port Washington, New York-based company introduces the Merlot rug collection, featuring contemporary-classic rug designs expressed in vivid hues and soft smooth textures. The brilliant color palette running throughout the Merlot collection is finished in a distressed patina. Made using soft synthetic yarns in a low cut pile, the rugs in this collection carry a suggested retail of $1,160 in 8x10. In addition, the company continues to grow its popular Skyler collection of vibrantly colored designs.

295 Fifth Ave., Suite 902

Tayse debuts the Lana collection that layers an abstract design with linear motifs.

Tayse, which recently acquired a new facility in Georgia, continues to grow its offering for e-commerce and big box visitors during the New York Home Fashions Market. It will showcase its just-introduced Lana collection which offers a contemporary color palette and high-low textures and also layers abstract designs with geometric ones. The construction boasts 864,000 points for a decadent feel. Crafted of shrink polyester with regular polyester yarn to achieve a fashion-forward dimensional look, Lana carries a suggested retail price of $349 for a 5x7.

49 Madison Ave., Suite 301, by appointment

Designer Liora Manne brings her signature style to the new Watercolor design from Trans-Ocean's Havana range.

New York-based designer Liora Manne focuses spring Home Fashions Market for Trans-Ocean with her personal stamp of creativity on both area rugs and welcome mats. The new Watercolor design debuts in the Havana collection with a Wilton weave fabrication of 100 percent polyester that is soft and durable underfoot. Suggested retail is $285 in 5' x 7'6".

Shoppers will find new additions to the popular Terrace collection of "Everywear" indoor-outdoor area rugs with the simple botanical designs, Fronds and Summer Flower and Garden in bold colors. Wilton woven of 100 percent polypropylene, the low-profile Terrace range is treated for fade resistance. MSRP is $142.50 in 4'10" x 7'6". Fans of Trans-Ocean's playful welcome mats will see new Natura designs crafted of 100 percent coir pile, including Ahoy, Flip Flops, Wipe Your Paws and the life-like half circle Lime. Each 18 x 30 rug carries a suggested MSRP of $28.50.

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