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Issue Date: 2019 JANUARY, Posted On: 1/7/2019


01072019 Surya to Launch Emerging Design Themes, New Products, Plus Hosts Events at Winter Markets

SURYA TO LAUNCH EMERGING DESIGN THEMES, NEW PRODUCTS, ANNOUNCES EVENTS AT WINTER MARKETS


Surya grows its popular Festival collection, part of the company's 'It's a Colorful Life' trend direction on show at winter markets.


ATLANTA -- At the 2019 Atlanta and Dallas January markets, Surya will be highlighting four emerging design themes for the season, along with new product introductions and a top rated showroom experience.
 
In addition, while visiting the AmericasMart Atlanta showroom, 11-A-1, and Dallas Market Center showroom, WTC 560, market attendees can look forward to seeing a vast selection of Surya's best-selling accessories launched in High Point this past October. Market goers are also encouraged to join Surya for daily hospitality and special events, which are listed at surya.com/events.

"We serve a growing number of designers who are always looking for accessories in the latest looks and popular designs," said Satya Tiwari, president of Surya. "We keep our edge by immersing ourselves in cultures from around the world, taking cues from the world of high fashion, working side-by-side with customers and analyzing our expansive internal data sources. This season, we are highlighting four emerging looks that we feel will be important to our customer base in the near future."


The four key emerging looks not to miss this Winter Season at Surya showrooms include:


Emerging Look 1: Distressed and Vintage Appeal



Surya targets distressed and vintage looks with its Imola (iml1002) collection of abstract area rugs.


Distressed and vintage finishes add depth and character to accessories, providing the much-desired look of artisan craftsmanship and antique elegance. There are several ways this aesthetic is achieved at a wide range of price points. This look comes together through the combination of high-low textures, carvings and variations in dyeing techniques, all of which increase the impact of the theme.


Featured Rugs and Accessories:

  • The new hand knotted Baranof rug feels like something out of an art gallery. Colors of ivory, aqua, ink and gray come together perfectly on this beautifully distressed abstract work of art.
  • The new hand knotted Imola rug collection features a vintage abstract pattern with perfectly placed carvings throughout the design that create the highly desirable combination of high and low textural elements.
  • The popular Colaba rug collection is gaining a new design this market. Featuring 80 percent wool and 20 percent silk. This hand knotted rug in burnt orange, black, cream and gray is perfect for any discerning interiors connoisseur.
  • The machine woven Amelie rug collection features timeworn appeal with its gorgeous, updated traditional designs in a wide variety of colors to choose from.
  • The machine made Solar rug collection became an instant best seller with its distressed, modern abstract designs in ruby red, burnt orange, sky blue, and gray viscose and acrylic fibers.
  • The antique glass Saavedra accent tables are the new classic in vintage appeal featuring a simplistic look that is perfect for a bedroom, dining room, den or living space.
  • The recently launched Martel pendant lights complete a vintage-inspired look with their mercury polished glass finish in a teardrop shape that feels straight out of the 1950s.

Emerging Look 2: Living Simply



For its second trend focus, Surya keys in on simple and natural looks such as those from its new hand-braided Kapara rug collection. Shown, KPA1000-576


'Living simply' encompasses a feeling of cozy contentment and well-being through enjoying the simple things in life. The look features textures and comfortable surroundings and caters to the rise in consciousness toward mental wellness, physical health and care for the environment. Natural surfaces, earthy textures and soft, plush materials create spaces that allow one to retreat from one's busy, day-to-day routine.


Featured Rugs and Accessories:
  • The ultra plush new Bexley rug is hand woven in 100 percent felted wool featuring a superbly blended palette of cream and dark brown, the ultimate rug for underfoot comfort.
  • The new 100 percent wool Kapara rug collection creates sophisticated simplicity with its artisanal hand braided texture in a combination of elegant neutrals of cream, beige, camel and dark brown.
  • The new Neravan rug collection features an earthy appeal with its natural 100 percent hand woven undyed wool in a taupe and cream color palette.
  • The new highly textural hand woven Naples collection exudes practical comfort featuring a low pile height and traffic friendly patterns.
  • The new earth friendly, outdoor safe Modena rug is made of recycled materials and features a hand woven construction in the popular color combination of light gray, charcoal and cream.
  • The new Della ceiling light illuminates a comfortable retreat with its jute wrapped natural design.
  • The hand-woven Yukon pouf makes a cozy statement with its unique textured wrapped style in 100 percent wool.
  • Coordinating Elijah table and floor lamps feature distressed, natural and whitewashed finishes that provide an authentic, artisan-crafted appearance.
  • The popular Lola pillow collection recently expanded to include a block printed charcoal and cream color palette. These pillows refine a rustic look and are the perfect finishing touch to any relaxed living or bedroom space.
  • The felted Folk Tale wall hangings are embroidered with blanket-stitching in a floral design with tassel accents that are picture-perfect for accenting a wall of a cozy, well lived in space.

Emerging Look 3: It's a Colorful World



Surya reworks vibrant colors and patterns in its boho loving It's a Colorful Life Trend. Shown, Bonifate BTF1025

The design industry is in the middle of a color and pattern renaissance after a few years of pure whites and soft grays prevailing in home interiors. Embracing vivid color and pairing it with global-inspired patterns infuses vibrant energy into spaces and this eclectic mix of color and style is coming back in a fresh way.


Featured Rugs and Accessories:

  •  The new luxurious hand-knotted Ivorine rug collection features the colors of the season with bright red, orange, teal and mustard displayed beautifully in a detailed traditional pattern.
  •  The new Viva rug collection's name says it all, this 100 percent wool, hand tufted collection features an exquisite oversized pattern in hues of blue, sage, beige and sea foam.
  • The popular hand knotted Festival rug collection will be expanding to include a new design that features a traditional center medallion in an updated vibrant and lush color palette of burgundy, mustard, teal, green and saffron.
  • The hand-hooked Bonifate rug collection is a must have for any space that wants a fun, pop of style and color. This collection recently launched a series of round designs with playful tassels and fringe that would make the perfect entryway or dining room statement.
  • The Moroccan-inspired Santillian ceiling lights feature a colorful and playful mosaic glass design in a beautiful palette of blue, red, green, orange, purple and cream.
  • The best-selling Zoey table lamp collection features a rainbow of colors from bright orange, blue, yellow and saffron in a glazed glass body and matching colored shades.
  • The 100 percent cotton Ara pillow collection will brighten any space with its colorful abstract pattern and embroidered textural design details.

Emerging Look 4: Ice Cold & Metallic Hot



Also placing its spin on cool color combinations, Surya grows its Soumek collection of hand-knots.

Take delight when opposites attract. Cool, muted colors paired with shimmering finishes and structured shapes create an understated glamour that still maintains a sense of tranquility. Particularly in women's fashion, there has been a return to the pantsuit where many designers have put their own twist on the classic closet staple by using muted pastels, intriguing blazer or pant cuts or jeweled embellishments. This is translated in the interior design community through rugs with lustrous sheen, metallic hardline accessories and soft-hued textiles.


Featured Rugs and Accessories:

  • The new Lamia rug collection is the ultimate in cool sophistication with a subtle sheen and hand knotted cut and loop construction, an intricately structured texture, and muted cream, beige, khaki and taupe colors.
  • The new hand woven Tundra rug collection is pure minimalist perfection with its subtle texture, no pile and icy white palette.
  • The new machine woven Arctic rug collection may look subzero in cool gray, but with a 1" super soft pile it provides the ultimate in warmth and comfort.
  • The 100 percent wool, hand knotted Soumek rug collection gets an additional color way this market, providing an updated cool new look to this traditional collection.
  • The rapidly popular Presidential rug collection features the must have color combination of the season with its unique blend of a cool and warm neutrals. This collection lays a beautifully distressed foundation with its variety of both updated traditional and modern abstract patterns.
  • The classic, petite Sariyah pendant lights have an understated glamour with their antique teardrop bodies featuring glimmering, crystal accents. Perfect for over a dressing table or walk in closet.
  • The gourd-shaped, mercury glass bodies of the Emma table lamps have a smooth, transitional appeal, perfectly fitting this cool, sophisticated theme.

These looks and accessories will be on display at the Atlanta and Dallas winter markets. Market attendees are encouraged to schedule an appointment with a Surya sales specialist at surya.com/market-registration.

Atlanta- Jan. 8-15; AmericasMart 11-A-1; 8 a.m. to 8 p.m. daily

Dallas - Jan. 16-22; WTC 560; 8 a.m. to 8 p.m. daily

For more information about Surya's accessories, visit surya.com.



















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