Issue Date: 2018 SEPTEMBER, Posted On: 9/12/2018

09122018 Rug Vendors Weigh in on NY Home Fashions Market, Expect Strong Turnout
By Lisa Vincenti


Area rug executives expect the upcoming New York Home Fashions Market to be a success thanks to trendy new products and the ability to offer retailers private programs.

NEW YORK -- New York Home Fashions Market continues to be one of the most important shows of the year for area rug vendors targeting big box retailers, catalogers and e-commerce businesses, and rug executives anticipate a strong showing.

This bi-annual event in the Big Apple, running from Sept. 24-27, has become a must for many area rug manufacturers and has witnessed many vendors expanding their presence to include this NY market or to grow their existing footprint. In fact, the fall 2018 edition adds Kalaty to the lineup at 295 Fifth Ave., Nance Industries in the temporary booths at the Prince George Ballroom and sees Liora Manne host Trans-Ocean clients in a new Fifth Avenue space; while Rugs America relocates to a new, larger showroom in the Textile Building.

Several surveyed area rug executives expect the market to be strong, but note that success is tied to having the right mix of new products to show buyers and also having the capability to offer them exclusives.

"Our appointments are coming in strong for New York market and we're anticipating another great fall NY market," said Wendy Reiss with Kas Rugs. "This show has become all about creating private programs for buyers and we anticipate retailers will be looking for a fresh, new and innovative products and great price points! And we're excited to show them what we have to offer this fall." 

For Momeni, the expectation is similar. "We are happily appointment-heavy for NY Home Fashions," said Momeni's Rachel Fasciani. "More and more retailers are definitely requesting exclusive product available only through them. Being able to accommodate those requests, develop product that is 'on brand' to them or that fits their specific customers' needs is a growing vertical that is important to both the business and our relationships.


"At this point, not everyone is asking for it, but I expect to see it continue to trickle through the industry," Fasciani continued. "The attraction is understandable - in a market that is incredibly competitive, uniqueness and the ability to sell something no one else has gives the retailer a competitive edge."


At Nourison, customers have been booking appointments much earlier than last market and the company's calendar is "extremely busy," said Nourison's Paula Paquette, vice president of sales. "It also seems this market that retailers are booking longer blocks of time to spend at our showroom. This is based on our broad selection of new product and our continued success in programs we are already delivering."

Paquette adds that the driver of the company's success: "Newness! Our customers are looking for creativity, trend right product, and pricing that matches the value for their customer."

At Obeetee, which has developed new hand-knotted qualities for its upscale and mid-level budget clientele, "Appointments are robust for this market with a general upswing overall in the industry.  We are excited to show our newest products, which we feel will really resonant with retailers" said Patricia Ben-Zvi, president of Obeetee, Inc. 

And at Harounian Rugs International (HRI), which has been introducing new collections and designs for every market, the books look good too. "We  expect it to be a great market since we have got so many appointments," noted Diana Samuels, HRI's director of operations.

For more exclusive NY Home Fashions Market coverage, make sure to read RugNews.com's 2018 fall fashion preview.

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